Frictionless PR: Dennis Miller, public-relations director at Mansfield University of Pennsylvania, isn’t bothered that he didn’t learn about his president’s departure until 20 minutes before it was publicly announced this month. The new world of communications demands a different strategy than a week’s worth of meetings and press conferences, he says.
Broken Admissions: As part of The Atlantic’s excellent package on college admissions, Clay Christiansen and Henry Eyring argue that the Apollo Group’s $100-million purchase of Carnegie Learning, an adaptive-learning company, signals a revolution in higher education. The Chronicle‘s own Kevin Carey says a Match.com for college would be the best way to deal with the college-admissions crisis.
The Social Network: Facebook is making some major changes. The world probably won’t end. But colleges should be prepared to rethink how they approach their Facebook profiles as a result, says Karlyn Morissette at .eduGuru. On Higher Ed Live, Patrick Powers discusses some possibly overlooked Facebook changes that higher-ed marketers ought to pay attention to.
Library Data Limits: The age of unlimited data storage and bandwidth is ending, and academic libraries’ efforts could be constrained in the future unless library officials make a strong case that they deserve an unlimited data supply, writes Steven Bell at Library Journal.
Crosstalk is a weekly feature on Wired Campus that links to some of the best online conversations and ideas about technology in higher education during the past week. Send ideas to josh.keller@chronicle.com.
