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Colleges Aren’t Keeping Up With Student Demand for Hybrid Programs, Survey Suggests

April 14, 2011, 4:49 pm

Students want hybrid programs that blend online and face-to-face experiences. But colleges don’t seem to be providing enough of them to meet the demand.

That’s one message that emerges from the results of a national survey of more than 20,000 current and prospective adult students that were just released by Eduventures, a consulting firm.

The finding is notable because blended education has been hot lately. In 2009, the U.S. Education Department released a report praising it. And this year, the Bill & Melinda Gates Foundation is pouring millions into supporting it.

But the Eduventures survey found a gap between supply and demand: 19 percent of respondents said they were enrolled in blended programs, while 33 percent of prospective students listed that format as their preference.

The report on the survey, which is not available free online, questions whether some students are being “forced” into studying entirely online because of a lack of hybrid programs.

“Schools have jumped on the online bandwagon, and students end up with this rather unnuanced choice between more-or-less wholly on ground and more-or-less wholly online, when many of them actually want something that’s a more nuanced combination of the two,” says Richard Garrett, a managing director at Eduventures.

Mr. Garrett argues that offering that nuanced combination makes sense because of broader trends in online education. As wholly Web-based learning grows more popular, providing it becomes riskier for lesser-known nonprofit colleges. That’s because it pushes them into a highly competitive national market. Increasingly, he says, the opportunities to draw in online students will be local.

“There’s a strong rationale for many nonprofit schools that lack national brands to use a form of hybrid to get the best of both worlds—to play to consumer interest in online but tack onto it some kind of high-value, on-ground, institution-specific, face-to-face component that allows them to differentiate in an otherwise very commoditized market,” he says.

That isn’t a new idea. Some universities have been working on it for years, in part through a program that the Alfred P. Sloan Foundation created to help colleges attract local students online.

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  • 3224243

    Hybrid programs batter an institution’s efficiency as far as facilities utilization is concerned. A hybrid course requires a classroom for a few meetings but that time/day slot in the room is typically reserved for the entire semester (which leaves you with a mostly empty room). Unless there are lots of hybrid classes that have different on-campus meeting times so they can all be put in the same (or same few) classroom(s), utilization goes down – governing bodies, trustees and legislators don’t like underutilized classrooms. It’s a worse problem if the few sessions needed are in a computer lab. They’re much more scarce and typically more heavily utilized.

    Until there’s some cooperation amongst those who demand their class be taught in “X” room on “Y” day at “Z” time, hybrid programs won’t gain favor by those who must explain empty classrooms.

  • bsusee

    I suspect that a lot of adult learners say they prefer hybrid, but when it comes down to practicality, they will choose online only because it fits their schedules better. I am not convinced that it is a supply/demand problem.

  • grandeped

    Maybe I am just not into this new math, but since when does 33% constitute “many”? Take away the 19% that wanted it and already have it, and you only have 14% that want hybrid but aren’t getting it. Did they look in to why their colleges didn’t offer hybrid courses? Maybe the courses they were in also enrolled students from other countries, so hybrid is just not an option? I like the idea of hybrid, but you have to understand that hybrid courses take away the killer value of “any time, any where” learning from online courses. I wonder how many people wanted online courses but didn’t have that option? How many students are being “forced” to take face-to-face courses? How come we are not being told the rest of the statistics from this report? How many didn’t care what the format was? I suspect the majority are in this last category.

  • mariemrafa

    I’m very uncomfortable with entire programs online, let alone classes. I finished my higher education administration master program last year and found out that it will be completely online starting next semester. That program should not be entirely online based on the material and classes required. Some of my favorite classes met F2F, and I learned more because of hearing other people’s experiences. I hate, loathe, despise online textual chats. It takes more time to read, type, and process each thought that sometimes my response was too late. The class moved to another topic.

    Some programs and classes I don’t think should ever be wholly online. I don’t have any issues with online components to a class or program because technology is the way of the future, but some subjects can’t be taught online and can’t be learned by the individual. I do understand some of the concerns addressed in other comments about wasted space and efficiency. If more classes are moving to this wholly online or blended style, those issues need to be brought up before releasing those classes as such.

    I had a blended class, if you want to call it that. We met maybe three times a semester and the rest was online. However, the first day of class, the professor asked if we wanted to meet more often because the room was reserved for us. I jumped for more meeting times, but the rest of my class consisted of 5-year teacher program students who all had the same schedule and opted for online instruction.

    Sometimes students don’t know what they want until they have it and don’t want it anymore. Not completely discrediting this study, but let’s be real. Not having a choice of format worked best for me because I had to adapt or learn a new style of instruction and learning. I know now what I prefer in the way of instruction, but I’m also not a typical adult student. Flexibility should be considered for some of the graduate level classes or classes typically taken by adult/non-traditional students, but I wouldn’t put a class online based on this study. I’d try to conduct my own survey because each college has a different make up of students, but I wouldn’t let them be the deciding factor for format of classes.

  • jones41

    At my institution, the opposite is true regarding efficiency. Two classes can meet in the same physical space as two: since a typical class meets twice a week, the two hybrid classes meet once a week on alternate days in the traditional classroom. A competent registrar can figure this one out. When enrollments are high and space is truly valuable, in an urban campus for example, it isn’t even possible for faculty to have the type of control over teaching in X room on Y day, as you describe.

  • sanjoaquin

    Before your administration leaps onto this latest bandwagon, they should investigate the costs. It takes at 3x as long to design and 2x the resources to launch and run one of these classes, in my experience. If you have a faculty already proficient in both delivery modes, ask them which courses lend themselves best to this kind of format to maximize learning.

  • grandeped

    I completed my Master’s degree program entirely online, and it was the first time I really felt challenged in my academic career. The time that it takes to read and process other text postings is exactly what I needed. Face-to-face courses tend to bore me, mainly because the co-called “interaction” in those courses is limited to whoever can get the instructor’s attention. Entirely online programs work beautifully when they are designed properly. Of course, there are also completely face-to-face programs that are designed poorly – so design standards have nothing to do with whether it is online or not. But I couldn’t have ever completed my Masters if it wasn’t for wholly online programs. So I take issue with anyone that wants to write them off entirely. In some cases, they are better than face-to-face.

  • jasonnorris

    @sanjoaquin, can you point me to the studies that explain the triple-time to design and the double-resources to launch and run online courses? I’d be interested in learning more about that.

  • http://www.facebook.com/profile.php?id=1035881169 Diana Lee

    In my case, I have been looking for a PhD program that will provide a hybrid learning environment similar to the one offered at the University of Florida for their Classics program. Work is accomplished as a combination of online courses, short summer courses on campus and courses at other campuses around the country. I think schools are going to have to start going more in the direction of offering flexible options to people as to when and where they accomplish the requirements of their degrees, especially for peole who work full time but want to earn a graduate degree.

  • Guest

    The future is definitely blended learning. With budgets getting cut, schools bulging with students and technology getting cheaper all the time it’s just a no-brainer.

  • joncrispin

    Experience and common sense reveals this. I have to remind our administration that to develop an online course, it would be akin to developing every talking point, handout, activity, etc… for every instructor teaching a brick and mortar course, which hardly anyone does. At best, most traditional instructors receive a syllabus and a book and they’re off. I don’t know too many instructors who script out there “lectures” or class sessions, but it’s a bit like that for an online course. Taking the screenplay to production so to speak. It’s time intensive! Unless of course all you are going to do is take a stack of lecture notes, throw them into the LMS, run some discussion boards and call it done. Which is obviously a terrible instructional model.

  • http://twitter.com/eaerichsen Elizabeth Erichsen

    Food for thought, there are both benefits and drawbacks to flexible program delivery. There are always tradeoffs, and these must be considered, but it can be done. I work for such a doctoral program, and it is more time intensive for us all, but I think we are offering something that fits our particular niche, professional educators who also want to continue with their own studies. In my opinion, programs and institutions should take the time to consider what formats serve what instructional needs best, and align their modalities and medium to these in a purposeful way. Too often the hybrid approach is haphazardly put together based on convenience and personal preference, and can end up being be a burden to all if not designed well.

  • DF

    I enjoy teaching a blended course. Based on my recent experiences, students who actually attend are those who prefer to learn FTF and the rest complete their assignments online where they can view lectures. Compared to the online version I sometimes offer, the students (and the teacher) get the best of both worlds, flexibility and an opportunity to engage those who want to attend. Forcing students to attend is only justified if the lecture material is not online. The idea that all students learn by discussion is naive. Yes, the students who would have opted-in for a FTF blended class do learn better FTF, but the ones who don’t want to be there just “bring down the room.” I’m glad they slept in and I don’t mind not seeing them (nor should I mind giving them good grades if they complete all the assigned work in absentia). Blended courses are NOT for everyone, but I surely prefer them to traditional (or online) courses.

  • bcbailey64

    Oh boy – can’t resist commenting on this. I am currently taking an MA Learning and Technology at Royal Roads University in Victoria, BC and it is an excellent blended program. Amongst the 30 member cohort that goes through the 2 year program in lockstep, there is unanimous agreement that if this program was completely online, retention would not be the 100% that it currently is. We have two two week residencies each summer, one at the beginning of the program and one in the middle, where we get to know each other and work (intensely) together in a variety of groups. This bonds the cohort so that during the online components, which are based on group-work, we know everyone’s personality and strengths so that it becomes easy to assign responsibilities and interact without all the second-guessing that often takes place in an online environment. This was the ONLY program like this available in my region – it is also designed for working professionals which is also a big plus as the calibre of student is high and we learn more from each other than we do from the facilitators (and the facilitators are fantastic). If I wanted to attract more students to my institution I would be studying this model carefully and making plans before other institutions catch on…

    I also concur with grandeped’s comments about the rigors of doing an MA online – way more work than f2f! – and that applies to both the students and the facilitators. If you think teaching online is easier than f2f then you are in for a rude shock! More academically challenging, more reading, more interaction, must keep up to date with technology – ultimately more rewarding! BUT – only if properly designed, implemented, managed, facilitated, students selected properly, f2f component, etc…

  • 12100026

    Glad you liked your degree. My institution has hired a number of holders of online doctorates from a variety of for-profit universities as faculty. Our experience has not been very happy. These people were poorly trained and taught. One guy is struggling with his dissertation while his online advisor lives five miles down the road but refuses to meet face to face. Now that is great service. So instead, the forlorn doctoral has dragooned a reference librarian with a real PhD to help him. Lucky for him that the library director has not put his foot down about reference service being morphed into freeloading doctoral supervision. I had to do an interview survey with the student and the questions were simplistic to ridiculous. This is not an isolated instance either as we have hired about a dozen and not a single success story.

  • manitoga

    Call me a traditionalist, but I’d like to see the studies done.
    Personal experience doesn’t indicate trends, and common sense isn’t so common. Most of what masquerades as common sense are habits and things that have just caught on for one reason or another.

  • ychumanities

    You can build that kind of efficiency into your own schedule as well. I will teach two hybrid courses in the fall, one on Monday and one on Wednesday, same time, same classroom. Couldn’t be easier.

  • todgsmith

    At the end of the day it is about learning. Universities have been slow to understand how to incorporate the two worlds and it is my believe that students are telling us they are excited to mine the best of both worlds in their desire to learn. While this article is fine as a notice about what students want, I think it also indicates how media is additive and not subtractive and students are looking for that advantage. They want to learn and they want the best chance to do so; tools that work and instructors that facilitate learning.

  • syllabus_geek

    Is there an online “meeting place” or resource where students, instructors, technical admin, and academic admin can acquire information about best practices or a listing of schools with effective hybrid and blended courses? If not, this might be a great opportunity for individual pioneers across academe to collaborate and generate a knowledge base.

    I can see the value in a having a creditable source to share opportunities, challenges, and well researched information about introducing, supporting, and maintaining these kinds of courses. (Sorry, I’m a serial comma junkie.)

  • arrive2__net

    In a related story to this one, a presentation at the Association of Governing Boards of Universities and Colleges (http://chronicle.com/article/Governing-Boards-Turn-to/127023/) said that in the future efficient use of instructors will require a large increase in the hybrid/blended courses. So it seems that both students and trustees are ready for a large expansion on online + f2f hybrid/blended courses.

    Cutting back on the number of trips to the classroom by switching instructional time to online instructional time, where appropriate, is likely to appeal to most students for many classes. Allowing students that choice may empower them to select what courses they would prefer f2f and which hybrid.

    I’m thinking that the large university of the future is likely to offer many courses in at least a couple of formats, including test-out, f2f, online, and blended, as appropriate. Where the differing formats have large differences in cost to provide, there may also be differences in the tuition charged. It seems to me that that scenario has already come to pass in many universities, but in the future it will become larger.

    In a hybrid class I took only the exams were f2f. That format worked very well for me.

    Bernard Schuster
    Arrive2.net
    Twitter.com/arrive2_net

  • Prof_truthteller

    Absolutely. Also, just because people say they want something, doesn’t meant they will actually take it if provided.

  • Prof_truthteller

    Students that are “consumers” of an “educational product” will always want it cheaper, easier, faster. I don’t need a survey to tell me that.

  • richardtaborgreene

    1)
    Managing by EVENTS took off 55 years ago in corporate America and later Nordic Europe. This is delivery of management functions by protocols in workshops inside mass workshop events wherein 200 to 2000 people over a two or three-day 10-hours-a-day format, create individual workshop products that combine at the end into impressive overall products.

    Indeed, most corporate learning is now transmitted via such events—Learning-by-EVENTS: Phone Research Labs, Problem Finding Work-outs, Cause-Finding Work-Outs, Solution-Finding Work-Outs etc.

    2)
    Colleges for some utterly stupid reason use instead CLASSES as a vehicle of learning—stupid stupid stupid—the web out-performs classes by orders of magnitude.

    3)
    Corporations use TWO process form, BOTH missing entirely from dowdy lazy sloppy dishonest (Harvard) universities;
    a) process weaves—-emediated process flows PUNCTUATED with mass workshop EVENTS
    b) pulsed systems—rhythms of engagement with disengagement, sameness with difference, local with global—so that mere addition of connectedness is not allowed to destroy all creativity.

    All universities have to do is compete with learning already in place everywhere in the world OTHER than at dowdy greed generating universities.

  • archman

    My students hate my hybrid classes. I only use the technique to encourage greater out-of-class studying and out-of-class assignments. I’d revert back to a traditional setup in a second if I didn’t think that the hybrid model (might) improve (some) student learning.

  • psihountas

    I think hybrids can be an effective way to combine the best of two learning modes. For instance, we have a number of graduate students who cannot afford to be away from jobs, families, etc. for a term to study at one of our international campuses in Europe or Asia. By offering a hybrid “Commerce in China” course, we are able to allow them the opportunity to study abroad, visit corporate entities in China, learn about doing business there, and more, and by using the hybrid model (online learning with a week based in China) students worldwide -from our many campuses as well as our online programs – can participate.

  • elceesda

    Archman, could you explain a bit more about how this “…encourage[s] greater-out-of-class studying and out-of-class assignments”? I ask because I am considering adding some online lectures (on quantitative methodology and research design for my stats course, probably using YouTube) and am wondering what the most effective way to integrate these into the flow of the course might be.

    Furthermore, if others have concrete suggestions on developing a blended course, or know of some particularly good books, articles or URLs that deal with the nuts-and-bolts of this, be so kind to post them here.

  • Guest

    Hybrid programs are the future. They make use of the amazing advances in technology today. If schools fail to see that they will be damaging themselves.

    Sal Pellettieri,
    http://Enterthegroup.com

  • unusedusername

    “students were asked if they would provide e-mail addresses”
     
    I guess it depends on how they were asked.  If, after the speech, Libecap said, “For those of you who want to learn more, go to the desk outside and give them your address.”, that would have been OK.  If, before the speech, they were asked to sign in and give their names and email addresses to hear the speech, that is not OK.

  • idomeneo

    Privacy rules do so much more than protect privacy!

    Flagrant violations, like “coercive efforts to obtain e-mail addresses”, serve as “gate-keepers” for the lecture itself –on the part of the sponsor, not the “left-oriented voices”!– selecting in favor of an audience willing to provide such information to the sponsor, and discouraging attendance by anyone not willing to do so.
    Despicable.

    Part of the experience that any U wants for its students is to freely attend lectures just like this, to get them thinking, as you say.

    (They just might even think up questions, like, oh idunno:
    Wasn’t “much of the misery of the Middle Ages” due to the fact that all commons, fields, farms, and everything else were, in fact, the “well-specified individual property” of a tiny aristocracy?)

  • chuckkle

    How about a fair trade?  Koch will supply any and all faculty and students who ask for it their entire email lists.  In turn, they will be allowed to collect emails addresses from all who want to volunteer the info?

    Chuck Kleinhans

  • ccenglishprof

    According to Inside Higher Ed students were not asked for their e-mails at the lecture or immediately before or immediately after the lecture.  (There wasn’t a sign-up table, for example, in the lobby outside the auditorium or a sign-up clipboard in the auditorium.)  Instead, the Koch Foundation directly contacted the College and asked for the College to provide the e-mails of any students who attended:

    “Faculty members started to get worried when they heard that the
    foundation, as part of its grant, asked for the e-mail addresses of
    students who attended the lecture. Faculty members objected to the idea
    that a funder was entitled to know which students attended and to get
    private information, such as their e-mail addresses.  Ruth Wardwell, a
    college spokeswoman (to whom faculty members also referred inquiries),
    confirmed that the foundation asked for the students’ e-mail addresses,
    but said that Whitman didn’t provide them. She also said that the
    college hasn’t decided whether to honor the request of faculty members
    not to seek additional Koch money.” http://www.insidehighered.com/news/2011/11/22/whitman-college-faculty-question-koch-foundation-grant#ixzz1fkpevjSP

    (Note: I have trouble believing colleges are asking students to swipe their ID cards when they go to lectures on campus these days.  Why would the Koch Foundation even think that this data was readily available?)

    I have no problem with the college bringing a Koch-funded speaker on campus.  The college should bring on campus speakers of all political and ideological persuasions.  But the college is right not to sell or provide the e-mails of students to outside grantors (or anyone for that matter).  If the Koch Foundation wants to recruit students, faculty, or staff, they should be allowed to come on campus or set up a booth near campus.  (Or I suppose they could ask the speakers they sponsor to provide foundation contact info as part of a program flyer or on a PowerPoint slide.)

  • idomeneo

    Thank you for the link, ccenglishprof.
    Somehow, I’d buy IHE’s sourced version over Vedder’s anonymous one. However, neither version dispels the disconcerting impression that the Koch Foundation had access to a list of the attendees.

    And to poke further holes in Vedder’s claim of suppressing alternate views:
    “the [Koch] funding did not cover the entire lecture cost”

  • kgodwin

    Did I miss something?  Aren’t email addresses part of directory information under FERPA?  What’s so wrong about passing them along to a grantor – whether or not they want just the list of students who attended or not?  What activities you participate in is also possible directory information under FERPA.  

    Of all the things a person could get all worked up about, giving an email address to a grantor hardly seems worth the bother.  So you have to delete some spam now and again…big deal.  My university sold my email address to freakin’ everybody they could find to buy it.  Heck, most students have at least two email addresses…

    Would everyone be so upset if it was anyone other than Koch?  Say, if Obabma gave a talk and wanted to know who came, and their email addresses?

    And what if they want them to do an effectiveness study with the students?  Can hardly blame them for wanting to cut the college out of the middle of something like that…

  • squiddude

    “left-oriented voices on campus are trying to suppress the expression of
    alternative views, thinking they might lose a monopoly hold on the minds
    of the students”

    Oh please.  This is the hackneyed and paranoid chestnut of the conservative commentator (as if the right-wing itself has a history of fair and balanced public discourse). 

    How about this: I don’t know about the situation at Whitworth, but the Koch brothers can be a little scary.  The reaction of the campus might have more to do with a hugely wealthy, hugely influential corporate entity which may not have the most savory reputation outside fair and balanced commentators.  Their request, depending on how it was handled, sounds disquieting.  And here we only have the commentator’s vague assertion that “my sources tell me it was a much more benign,” and a good deal of mystery remains; if the request for student emails was, in fact, “benign,”  then why doesn’t Mr. Vedder simply explain the circumstances?  Who were his “sources” and what do they actually say?  This would go a long way toward explaining the entire problem—but Mr. Vedder leaves that out.

    One wonders what Mr. Vedder’s commentary would be if Greenpeaces had made a benign request for student emails.

  • nanxg

    “Did I miss something?  Aren’t email addresses part of directory information under FERPA?”

    While email addresses may or may not be directory information, depending on the institution’s definition of directory information, the identifcation of students who attended the lecture is not. FERPA would prohibit the disclosure of the email addresses tied to the identity of the students attending the lecture – assuming, as others have noted, that the institution had records of who attended the lecture.

  • faculty_developer

    In fact, this article seems somewhat misdirected. The students weren’t asked for their email addresses–that wouldn’t have been a problem. The Koch Foundation asked the College for the students’ email addresses. So this dispute wasn’t about stifling conservative voices; it was about protecting the privacy of students. By inviting this speaker to give a talk, Whitman College was in fact encouraging exactly the kind of give and take that this author is calling for. It sounds like the College simply didn’t want to get into the habit of giving out lists of email addresses of students who attended an event (even if such a list were available, which as others have noted, it probably isn’t).

  • marktropolis

    The issue for me is that Vedder and his colleague Peter Wood only seem to want diversity when it come to conservative voices. When others are pushing for more Black or brown voices (or women for that matter), Vedder and Wood start ranting about the free market of ideas and yada yada.

    The free market argument here is that the students are the customers. And they are making their choices know about what they want their institution supporting (and yes, it may have been an outside funder, but I’m pretty sure the institution had to pay for stuff like electricity, security, custodial, etc. 

    Your not really playing fair with the “free market of ideas” when your idea has a bigger bank account then mine.

  • chuckkle

    And the free market of student-customers is what makes the conservative longing for restoring the Western Civ curriculum a pipe dream.  If the market model of “the customer is always right” reigns supreme, the conservative marketer of ideas finds out the desired curriculum is hardly ever Right (wing).

  • kgodwin

    Actually, participation in activities is part of directory information (http://www2.ed.gov/policy/gen/guid/fpco/pdf/ferpafaq.pdf):
    What is “Directory Information”?FERPA defines “directory information” as information contained in the education records of a student that would not generally be considered harmful or an invasion of privacy if disclosed.  Typically, “directory information” includes information such as name, address, telephone listing, date and place of birth, participation in officially recognized activities and sports, and dates of attendance.  A school may disclose “directory information” to third parties without consent if it has given public notice of the types of information which it has designated as “directory information,” the parent’s or eligible student’s right to restrict the disclosure of such information, and the period of time within which a parent or eligible student has to notify the school in writing that he or she does not want any or all of those types of information designated as “directory information.”  The means of notification could include publication in various sources, including a newsletter, in a local newspaper, or in the student handbook.  The school could also include the “directory information” notification as part of the general notification of rights under FERPA.  The school does not have to notify a parent or eligible student individually.  (34 CFR § 99.37.)

    The lecture would be “participation in officially recognized activities”, in my opinion.  Whether or not they keep records would be an entirely different matter – although one might argue that they should be keeping records.  This kind of thing is a great measure of student engagement.  And, at least at our institution, all of these kinds of things should have learning outcomes for the students in attendance.  Part of that whole pesky “accountability” initiative…those annoying taxpayers seem to think the institution should be spending their money wisely…

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