The business model for campus music services isn’t working. That seems to be the implication of the demise of Ruckus Network, which ceased operations on Friday. An article in today’s Chronicle explores why the company failed, and how colleges and recording companies are now considering radically new models to offer music to students.
Colleges are under pressure from the recording industry and lawmakers to discourage students from illegally downloading music online. But some experts now argue that the marketplace has rejected the kinds of services offered so far. What can, or should, colleges do to encourage legal music consumption online?
