Colleges may be jazzing up their Web sites to lure applicants, but the U.S. Marine Corps is meeting high-school students on their own turf: It’s using MySpace as a recruiting tool.
The Marines’ MySpace profile—featuring "streaming video of barking drill sergeants, fresh recruits enduring boot camp and Marines storming beaches," according to the Associated Press—has signed up more than 12,000 other MySpace users as "friends."
That statistic may well coax other branches of the military into spending more time on the popular networking site. The Army and the Air Force have posted advertisements on MySpace, but neither one has created a profile yet. (The Army withdrew its ads this year because of reports that online predators were using MySpace to contact children.) —Brock Read
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