U.S. Supreme Court Hands Trademark Victory to Southern Cal

The University of South Carolina’s football team is 3-1 so far this season and did not play on Saturday. But the university’s latest defeat came today, at the hands of the U.S. Supreme Court. The justices denied the university’s request to review a decision by the federal Trademark Trial and Appeals Board that the initials “SC” could not be registered as a logo because the University of Southern California has already registered a mark using those letters. The U.S. Court of Appeals for the Federal Circuit had also agreed with the board’s decision. The Trojans of USC may have won in court, but their 18th-ranked football team lost to the unranked  Washington Huskies, 32-31.