Tag Archives: trade school

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Canadian Job Ads Baffle Hipster and Non-Hipster Students Alike

The British Columbia government, in an effort to increase the number of young applicants for skilled-trade jobs in the Canadian province, shot a little wide of the mark with a series of ads on Vancouver buses that have students more bemused than excited.

The campaign, which features gentle mockery of ski bums, hipsters, and gold diggers, and then directs viewers to a job-posting Web site, is intended to deal with a major labor shortage. Canadian Business reports that as many as 430,000 skilled-…