Tag Archives: rivalry

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Worthy Cause, Meet Bad Taste

It may not be a good sign when your plan to be the next Mark Zuckerberg gets you compared to the creators of Bumfights.

Jin Pan, a student at MIT, finds himself in just such a situation after his new Web site, HoboJacket, was denounced on Reddit, Ycombinator, and across the Internet. The site, which he built himself, intends to capitalize on college rivalries by using students’ competitiveness to clothe the homeless with rival-branded gear.

“This idea originated as a prank,” writes Mr. Pan. “I w…