Tag Archives: East Carolina University

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East Carolina U. Fights With Cisco Over Marketing Slogan

A North Carolina university and a major technology company are tangled up in a court battle over which one of them has the right to turn an existential statement into a dull marketing slogan.

According to Reuters, East Carolina University is suing Cisco Systems Inc. over the company’s use of what the university says is its registered trademark, “Tomorrow Starts Here,” a phrase that plays prominently in the company’s new marketing campaign.

Here is a video of one of Cisco’s new advertisements, …