What’s it worth to a bank to get exclusive rights to market its products to 600,000 Ohio State University students, employees, and alumni? $25-million. As The Columbus Dispatch reports, that’s the amount Huntington National Bank will pay Ohio State for 15 years of exclusive marketing rights. The bank pledged an additional $100-million for loans and investments in redevelopment projects the university is promoting around its campus.
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Ohio State U. Gets $25-Million for Deal With Bank
February 2, 2012, 12:23 pm
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