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Lobbying Effort Puts Metropolitan State College of Denver’s Name Change on Hold

Metropolitan State College of Denver’s plans to rename itself Denver State University got put on hold on Thursday after its trustees voted to delay seeking lawmakers’ approval until the 2012 legislative session, The Denver Post reported. The unanimous vote came in response to lobbying by the private University of Denver, which argues that its own brand identity would be muddied by the switch. Metropolitan State’s president, Stephen M. Jordan, said the development was “not atypical” of what Metropolitan State regularly experiences at the Capitol. “It’s not just about the name change,” he said in a news release. “It’s about the extent to which this institution serves this community” but does not get the same level of support as other institutions.

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