Westwood College, a for-profit institution whose recruiting practices were spotlighted in a U.S. Senate hearing last week on abusive tactics, announced on Monday that it will no longer calculate pay for its admissions representatives based on how they meet “enrollment targets.” The college said it would also raise its admissions standards, expand a “mystery shopper” program to assure compliance with its procedures, and immediately begin using a new admissions presentation that gives prospective students more information about the cost of its degrees and the job prospects for its graduates. Westwood said it has already hired outside lawyers to investigate admissions practices at all of its campuses.
Last week, Kaplan Inc., which has two campuses whose tactics were highlighted at the hearing, said it would investigate the campuses and suspended admissions at both.
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3 Responses to College Spotlighted in Senate Hearing Announces Recruiting Changes
eric_gates - August 9, 2010 at 7:25 pm
In other news, Five-year-old caught with hand in cookie jar announces new no-stolen cookie policy, wets pants, and goes home crying.
charlesgross - August 9, 2010 at 7:41 pm
Let’ review how these “mystry Shopper” programs were used by too many of schools in the past. To shop the schools to determine that the staff was presenting to potential students in the manner that the videos demonstrated. These have bbe taught and managed behaviors including presented by sponsors/trainers at accreditation and CCA workshops.
bemusedprof - August 9, 2010 at 10:11 pm
TO: Eric Gates (#1). At least that scenario beats “five-year-old gets caught with hand in cookie jar; tells observers to go get stuffed, empties the cookie jar into his pockets, and then strolls off with no penalties whatsoever (and he gets to keep the cookies).”