Tweed

Taking academe a little less seriously.

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Tuition Increases, Then and Now

In 1978, Tufts University’s president, Jean Mayer, apologized for the “difficult burden” that a tuition increase of $350 would place on students and their families. In a letter sent to students’ parents almost exactly 35 years ago, Mr. Mayer explained that expenses were continuing to rise, and that “every possible avenue of restraining costs” had already been explored.

Any parent with a child in college now will probably find the letter, recently obtained by The Chronicle, strikingly familiar, as tuition continues to jump every year—often accompanied by very apologetic, very sincere letters from college presidents.

But how comparable are 1978 and today when it comes to cost? The Chronicle’s tuition & fees database shows that tuition at Tufts rose by about $1,360 from 2010 to 2011. Adjusting for inflation, the $350 increase in 1978 comes to a similar number, about $1,200. Not so different, then.

However, the total tuition price tells a different story: In 1978 a year’s worth of tuition cost a student about $15,524 in today’s dollars. In 2011, Tufts students paid $42,962.

Don’t forget that those numbers do not include living expenses. The letter doesn’t offer a total cost for room and board, but the 1978 increase was $165 for both, or $570 adjusted for inflation. In this respect, modern-day Tufts fares a little better. From 2010 to 2011, the reported room-and-board cost increased by only $244. A relief, no doubt, to all the parents who may soon be receiving letters of their own for the 2013-14 school year.

But Faith Michaels, the student who received the original letter and the third in a “four-generation Tufts family,” has no regrets. Her grandparents met on the campus, her mother went there, and her son graduated from Tufts two years ago. She says that she and other students protested the day that tuition topped $5,000. Compared to now, she says, “Those were the days!”

The full text reads as follows:

February 27, 1978

To the Parents of Undergraduate Students:

Last Saturday, February 25, the Board of Trustees of Tufts College approved the 1978-79 budget for the University. The final budget was developed only after prolonged and intensive review and adoption of every possible avenue of restraining costs without compromising the quality of our educational programs. Despite our best efforts, however, expenses continue to rise. I therefore must tell you, with very real regret, that Tufts is forced to increase its tuition fee by $350, to a total of $4,500, for 1978-79. Increases of $80 on board and $85 on room were also adopted.

As a parent of a son about to enter college, and of another in graduate school, I am very keenly aware, personally as well as in my capacity as President, that these additional costs place a difficult burden on our students and their families. While they are of the same order of magnitude as those imposed by other colleges and universities, I sincerely wish, however, that Tufts had been able to avoid them. You can be assured that we shall continue to try to offer to your daughters and sons the very best education possible.

Sincerely yours,

Jean Mayer
President

East Carolina U. Fights With Cisco Over Marketing Slogan

A North Carolina university and a major technology company are tangled up in a court battle over which one of them has the right to turn an existential statement into a dull marketing slogan.

According to Reuters, East Carolina University is suing Cisco Systems Inc. over the company’s use of what the university says is its registered trademark, “Tomorrow Starts Here,” a phrase that plays prominently in the company’s new marketing campaign.

Here is a video of one of Cisco’s new advertisements, courtesy of the company’s YouTube channel. The phrase in question caps off the 60-second commercial:

 

The university has an entire Web page devoted to the slogan, seen here:

Steven C. Ballard, the university’s chancellor, said in a written statement on the university’s Web site that the slogan was nothing new for his university. He noted that the institution had been using it “for over a decade,” including in major advertisements. The university’s lawsuit seeks injunctive relief and damages, according to the statement.

A company spokeswoman told Reuters that the lawsuit was a surprise, adding that Cisco was “confident” that its campaign “does not create any confusion in the marketplace.”

Cisco’s previous slogan, according to the news service, was the phrase “the human network”—one that even sounds as if it could be fit for a college, if Cisco hadn’t dreamed it up first.

Photo of the Day: UVa Rector’s Opponents Take to the Skies

Ever since Virginia’s governor, Robert F. McDonnell, reappointed Helen E. Dragas to another four-year term as rector of the University of Virginia’s governing board last summer, her opponents have been gearing up in hopes of blocking that move in the state legislature. Lawmakers have until February 8 to confirm her reappointment.

Opponents are upset that Ms. Dragas orchestrated a failed and very public campaign to oust the university’s president. Months later, the sting hasn’t worn off: They’re now so angry that they apparently can’t keep their feet on the ground.

The Richmond Times-Dispatch reports that a plane was spotted flying over the State Capitol on Wednesday, pulling a banner reading “Restore Integrity at U.Va. Don’t Confirm Dragas.”  One observer posted a photo to Twitter—the banner (circled in red) is hard to see, but a Times-Dispatch photographer snapped a better shot that’s visible here.

It’s not yet clear who’s responsible for the airborne lobbying campaign: Although a Virginia alumni group has been circulating petitions opposing Ms. Dragas’s reappointment, one of the group’s organizers told the Times-Dispatch that its members didn’t arrange the flyover.

And for all the effort it took to get the banner up in the air, it sounds as if most of the people it was trying to reach couldn’t even read it in the first place:

College Holiday Greetings, From Bodypaint to Big Bands

In past years, The Chronicle has made a point of mocking highlighting the holiday video cards that universities send to their alumni, staff, and students. This year will be no different. If you have a video we haven’t seen yet, feel free to leave it in the comments.

Without further ado:
 
The Brass Band Edition

 
The Slightly Creepy Living Statues Edition

 

The Flash Mob [Because It's 2005, Apparently] Edition

 
The Pop-Up Book Edition

 
The Awkward Rapping Dean Edition

 
The “Science Is Cool!” Edition

 
The Super Annoying Yet Oddly Mesmerizing Cartoons With Helium Voices Edition

U. of Delaware Students Sue Over Right to Sell Lewd T-Shirts

Colleges can be notoriously careful about protecting their brands. The University of Alabama, for one, is practically famous for getting tied up in trademark disputes. But a new court fight at the University of Delaware promises to make the Tuscaloosa battles over football paintings and cookies look boring by contrast.

The News Journal of Wilmington, Del., details the exploits of Benjamin Goodman and Adam Bloom, a pair of enterprising students who say the university violated their free-speech rights by squelching their plan to sell T-shirts emblazoned with the slogan “U can suck our D” at a homecoming football game. That graceful taunt is apparently a common cheer used to heckle the home team’s opponents.

University officials got wind of the students’ plan and sent them a cease-and-desist letter, warning them that they could face punishment for selling the shirts. The students are suing for $35,000 in damages and other costs.

The university says it is protecting its trademark, not censoring the students. But the students believe they’re being singled out for other reasons because vulgar T-shirts appear to be a cottage industry on the campus:

Bloom and Goodman also said they saw other students selling shirts with the same “U can suck our D” phrase at the 2012 homecoming, and to their knowledge none was stopped from selling the garment or sanctioned by the school.

Goodman and Bloom believe they were targeted because they were more high-profile about their shirt sales—via social media and e-mail—and had thousands of followers.

If nothing else, the two students are right about the shirts’ being popular: The Review, Delaware’s student newspaper, covered similar hand-wringing in 2009. Back then, students tried to sell shirts with the same slogan in the university’s blue and gold, but changed the colors when the printing company said they needed the institution’s permission.

Mr. Goodman and Mr. Bloom, who already had their shirts printed up, aren’t so lucky: The newspaper reported that they had been left with “more than a dozen boxes” of the dirty laundry.

Raiders of the Lost Package Attempt to Solve Mystery at U. of Chicago

Perhaps Spielberg wasn’t so far off. After all, if you were Abner Ravenwood, trying to get your research into the hands of Indiana Jones, then sending it to the University of Chicago’s “Henry Walton Jones Jr.” is probably your best shot.

Student workers at the University of Chicago’s mailroom didn’t recognize the name at first, but when they figured out that the package was intended for the university’s most famous fictional professor, they opened it up to see what was inside.

The answer: a treasure trove.

The package contained a very detailed handmade replica of Abner Ravenwood’s journal from Raiders of the Lost Ark. The U. of C.’s Tumblr reports, “The book itself is a bit dusty, and the cover is teal fabric with a red velvet spine, with weathered inserts and many postcards/pictures of Marion Ravenwood (and some cool old replica money) included. It’s clear that it is mostly but not completely handmade, as although the included paper is weathered, all of the ‘handwriting’ and calligraphy lacks the telltale pressure marks of actual handwriting.”

What no one seems to know is where the journal came from. The building address on the package used to house the geology and geography departments but is currently the home of admissions. If you happen to have an idea of the journal’s source, you can help them out with an e-mail hint.

Our best guess is that the package comes from a would-be freshman. It’s application season, after all, and the fact that the journal was addressed to the building that houses the admissions office is notable. So is the fact that the University of Chicago is known for its unusual application questions and that its typical student tends to be some mix of “quirky, cerebral and literary.” How better could such a student show off his or her passion for the college—and his or her extraordinary diligence—than by the loving recreation of such an artifact?

Or, in the words of the U. of C.’s admissions office, “Why so awesome?”

Many People Still Hate the New U. of California Logo

A petition attacking the new University of California logo has 50,263 supporters and counting.

After introducing the logo as part of a statewide “Onward California” marketing effort, administrators have been inundated with calls and e-mails from students, staff, and alumni who want to drop the logo. On the petition, at Change.org, they’ve variously described the logo as “so corporate, and … CHEAP,” “something found in the toddler section of Toys R Us,” and “tacky and juvenile.”

Others have expressed discontent through art, by uploading images to the UCBMemeBase Facebook page. One places the gold California “C” in a provocative place:

One of the most striking images juxtaposes the old UC seal and the new logo with the infamous ruining of a 19th-century Spanish fresco, “Ecce Homo,” which an elderly woman had attempted to restore with bizarre results:

University officials say that the new logo was vetted before being released and that it does not replace the old seal, which is still used on official documents. Unfortunately, the officials say, the old seal just didn’t reproduce well enough on smartphones.

Thanks for the Entertainment, Textbooks!

The founder of Thanks, Textbooks used to sell the books for a living. As he says on the Web site, “I know that no one really reads them. I can’t blame them.” Especially, he says, when they contain probability problems like this one:

And that’s one of the least embarrassing examples.

Karl Stavem, who was working towards a bachelor’s degree in mathematics at Bethel University, used to work in the shipping department in its bookstore, in St. Paul. “The store had not taken care of its old inventory,” he says, “so there were a ton of older textbooks lying around that were kind of hilarious.” Continue reading