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Athletic Directors’ Pay Is on the Rise, With 6 Breaking $1-Million Mark

October 6, 2011, 1:37 pm

Six athletic directors at the nation’s biggest college-sports programs make more than $1-million each year, while the average annual compensation for athletic directors in the NCAA’s Football Bowl Subdivision is $450,000, according to an analysis by USA Today. The six millionaire AD’s include Jeremy Foley, at Florida ($1.5-million); Tom Jurich, at Louisville ($1.4-million); DeLoss Dodds, at Texas ($1.1-million); and Barry Alvarez and Gene Smith, of Wisconsin and Ohio State, respectively ($1-million each). USA Today’s salary database, which includes university pay and bonuses, also shows that Vanderbilt’s de facto athletic director, David Williams II, makes $2.6-million: He is vice chancellor for university affairs and athletics, general counsel, university secretary for the university and its medical center, and a tenured law professor.

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  • Guest

    Seems like this article is just trying, trying, to get us irritated. Let’s not take the bait.

  • goxewu

    What, except rather neutrally presented data (OK, it selectively left out all the impoverished ADs who aren’t making a mil per annum), is “just trying, trying to get us irritated”?

    I’ll take the bait: The top AD salaries are just the cherry on the icing (the salaries of college “revenue sports” coaches–including assistant coaches) on the cake of corruption (both specific events, e.g., Ohio State, Miami, Tennessee, and inherent, e.g., academically unqualified “student-athletes,” gut courses and majors, jock conduct and sexual servicing of recruits, etc.) that is the whole multibillion-dollar sports-entertainment business of college athletics.

    Prof. Lopez has a bit of point though: It’s probably as pointless for academics to get “irritated” about college “revenue sports” as it is for, say, a resident of Sicily to get irritated about government officials taking bribes.
      

  • laker

    methinks you have insulted Sicilians…

  • digger1

    Come on, these people are Saints.  They provide oversight to the nations biggest circus.  P. T. Barnum would be proud of all of them. 

  • cwinton

    Well gee, you can’t expect ADs (or Presidents for that matter) to manage coaches who can buy and sell them.

  • recordkirby

    It’s a sad commentary on national values but it’s entertainment and in the end, the biggest revenue for any top athletic university are basketball and football. We don’t cry about Mariah Carey getting millionaires to howl into a microphone. The biggest travesty is the pretense of “amateur” and the selected enforcement of the rules. Bottom line is that people want to see sports and pay for them and for this reason television pays too. The people (we) are the bottom of the food chain funding the coaches, the AD directors, and often the players.

  • mrsalander

    My students are composing a Multi-Genre Digital Argument that is housed completely online.  I was shocked at the limited tech skills that the students have; however, it has allowed  me to slow the course down and teach skills and tools that I wish I knew about as an undergrad (if they existed at that time!).  I have introed Diigo, Zotero, Google Sites, WordPress and more and we have spend class time exploring htem.  Next semester, I will require the use of Zotero and WordPress.  Stepping stones…

  • http://www.rogerwhitson.net/ Roger Whitson

    I too have had difficulty incorporating things like blogs into course curriculum in a meaningful way. For me, the problem has been 1) should I require replies to posts? 2) shouldn’t part of the grade for blog writing be focused on how the post creates interest and a conversation in the replies? and 3) how do I engage all of these issues in an organic way? I don’t really have any answers to these questions, but I do feel that digital work requires rethinking some basic assumptions about grading and assessment. 

  • http://twitter.com/BillCaraher Bill Caraher

    I have thought about some of these exact issues and written about them with the help of my students here: http://mediterraneanworld.wordpress.com/2011/10/20/thinking-about-collaboration-and-digital-history-in-practice/

  • drburlbaw

    I, too, am amazed at the lack of tech skills some of my students display.  I teach graduate courses.  At the doctoral level, almost all students have laptops, or other devices (one student is a 3 or 4 media individual, depending on her mood) and bring them to class – I have to limit their use sometimes so they don’t get ahead of an inquiry or discovery lesson.  On the other hand, in a masters level course, I have only one or two students who bring their Ipads/computers to class and several attempts to techify the class activities have failed miserably – todays meeting, blogs, posting of optional materials on-line for reading, etc.. Their response is they can use their technology (primarily smart phones and desk or at-home computers) but don’t see them as learning tools to carry with them to school.
      I find many ugrads very good at receiving technology but pretty poor at using technology for generation of academic knowledge or seeking academic knowledge.  I fully understand mrsalander’s dilemma/problem of having to introduce and teach new skills/knowledge to do basic academic skills.

  • vrbensen

    I really like the idea of integrating a digital project into a history or humanities course. This accomplishes three important things: 1) students are sharing interesting fascets of their discipline; 2) students are gaining experience in posting and replying in a scholarly manner; 3) this method is introducing humanities students to a contextual approach in building a website or blog, and how to maintain that website or blog. Students need to learn that writing styles must change based on the audience.

    The other keys to any class project whether written, oral, or digital is for the instructor to clearly share his/her expectations with the class.  That means the instructor must develop his/her expectations prior to the project start.  Then to keep that project on target, some basic project management skills should be utilized.  This can be as simple as what small steps are required to reach the main expectation, and who will be responsible for those small steps, and when should these small steps be accomplished.  Depending on the class level, either the instructor can determine these, or that aspect can be part of the project experience for the class.  Either way, the instructor must first determine what the large expectation is.

    One other key concept is necessary to understand when either building a blog or website.  Building the site or blog is not the end, it is the beginning. Maintaining and revising is ongoing.  These types of digitial projects can be continued for future classes. Blogs and website should never be static in order to maintain “hits” or interest. There must always be fresh material, and new looks.  These sites need visuals as well as reading material. In most cases, more visuals are needed so the eye will catch the interest for your writing.

  • msehphdjd

    For my online introductory course, I switched from the use of a Blackboard discussion board to having each student create a course blog. At minimum, each week they are required to respond to an assignment for each chapter and compose one additional post re the material for that week. So far, I’m pleased. The clear downside is less exchange between students. The upside is better writing and what feels like a greater sense of ownership on the part of the student. I think that it gives me a much better sense of what they’re thinking, if they’re ‘getting it,’ and it allows them greater creativity – which I think furthers engagement. I am not incorporated comments into grading, unless someone is ‘on the bubble.’ This is partly because we had some technical issues re students being able to comment on others’ blogs. I don’t know that the students prefer it because it is more work and it’s more difficult to ‘stay under the radar’ a bit. But, in terms of evaluation, I give it a thumbs-up.

  • lydiatimmins

    I’m teaching Multimedia Journalism, and the entire class is built on each student creating their own news website. I agree, Amy, it’s not going as I envisioned! But then again, things are happening that I hadn’t considered, and as long as the students are learning–I consider this a learning experience for me too.
    I love seeing the student’s excitement as they create content, and as they get followers who read and comment on their site (even if many are relatives!) As I teach this course more often, I am getting a better idea of what to do. But for now, I am pleased with the progress.

  • AlexHalavais

    I face students who are shocked that I expect them to use these devices in classes. They’ve been told for so long (even on a campus that *requires* a laptop) not to use them in class–due to blanket bans by so many instructors–that they don’t understand HOW to use them effectively in class.

  • dkompare

    Absolutely agree. I’ve found students are getting more accustomed to writing blog posts (albeit with a fair amount of hand-holdng), but will ONLY reply to others’ work when it’s made a requirement. I hate to require replying to posts, but I want to encourage discussion. There’s still a huge disconnect between our expectations and their expectations regarding digital tools.

  • dianneharris

    I am teaching a graduate seminar this semester that examines the ways various forms of representation mediate our knowledge/understanding of cities. Half the students are Master’s of Architecture degree students; half are PhD students from a range of humanities disciplines. Instead of term papers, I’ve asked the students to create rich, in-depth, analytical, multi-media online exhibits using the free content management system, OMEKA. Students can create an OMEKA.net account for free, which gives them 500 MB of storage, and a limited number of themes and plug-ins with which they can create their exhibits. As with a traditional term paper, I asked them to begin by formulating a research question, but instead of relying solely on text, they will “answer” their question by using a wide variety of media to conduct research and discovery and to help members of the public who might access their site also learn something about their topic. Fortunately, I teach at a University (the University of Illinois, Urbana-Champaign) where we have librarians and library computer lab spaces where the students spent a class session working with a librarian to learn to use OMEKA. I’ve provided them with examples of online exhibits to study; we talked a lot about where to find content and what content they are allowed to use (copyright issues, etc); we discussed organizational issues; I gave them a schedule to help pace them through the project. So far, no one is struggling with OMEKA. So far, so good. 

  • http://www.aokc.net/ Mark waugh

    That’s really unbelievable how can they make more than $1-million each year. I’m totally confused that possible while the average annual compensation for athletic directors in the NCAA’s Football Bowl Subdivision is $450,000. Really great amount!! 

  • augustarohrbach

    I was super-inspired by your earlier post as I was planning on implementing a digital project in my ENGL 529 class (Literary History Becoming Digital).  I took a lot of what you (and Jeff) had to say about the learning curve, the tools, and the tricky kind of planning needed to make the course run but also keep it fluid enough so that the creative part of the project tracks with the labor needed to build with technology that’s new and often changing. 

    Our project is called “Digital Emerson: A Collective Archive” and we’ve had a GREAT time. We’ve chosen OMEKA as our platform and have partnered with our library.

    One thing I found necessary–as mrsalander notes below–is how important it has been to plan release time from class so that we could work together in a lab environment.   We have also formed a series of design teams that perform rotating critiques–making sure that everyone plays every role–and also keeping our project plan clear and self-conscious.  Hugely helpful for setting standards was Shannon Christine Mattern’s ” Evaluating Multimodal Student Work.”  We spent almost a whole class session working through the basic standards she discusses and bringing them into contact with how our site is developing.

    We’ve also spent a lot of time in the beginning of the semester reading and talking about various theories about web design, publishing, materiality, ranging from starting points like Benjamin and Baudrillard to Hayles, Gitelman, Grosz, and Massumi.  Having Ralph Waldo Emerson as our archive also help since he was an early proponent of a Read/Write philosophy so characteristic of the web 2.0 world.  He insisted that “each generation must write its own books” through a practice he called “creative reading”; the very thing we think of as Read/Write.