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The 80-20 Principle

March 7, 2011, 3:00 pm

If you read books, blogs, or other materials devoted to productivity, time management, or goal setting, sooner or later you will encounter the 80-20 rule, also commonly called Pareto’s Principle. It derives from the work of Vilfredo Pareto, an Italian economist who showed that 80 percent of that country’s wealth was controlled by 20 percent of its population. This formulation of the relationship between causes and effects was adapted by other social scientists and later applied to a variety of other contexts, often with the tag phrases “the trivial many” and “the vital few.”

Proponents of this principle use it to analyze where the best results come from and where one’s focus and energy should be applied. In business contexts, it’s frequently used to suggest that 80 percent of your profit will come from 20 percent of your clients. In academic terms, you could use this rule to consider the possibility that 80 percent of your success will come from 20 percent of your efforts. Therefore, you should make sure you devote time to tasks in that 20 percent category. If you see that 80 percent of your success in a tenure review will come from your publications, the writing of which takes up 20 percent of your work time each week, then you make sure to fit in those “vital few” hours of writing.

More isn’t necessarily better

One corollary of Pareto’s principle is that it is the quality of your efforts that repays handsome dividends, rather than the quantity. Considering that 80 percent of a successful class comes from 20 percent of your preparation efforts is a good reminder against over-preparing,a mistake many faculty make according to Robert Boice.

Choose wisely

Most academics I know have many different professional demands on their time, including their own research and writing; collaborations with other scholars; teaching and mentoring students; professional courtesy tasks like manuscript reviewing, promotion reviews, and recommendation letters; department, college, and university service and administration; and service to national or international professional organizations. All of these things are important and contribute to your professional reputation and identity. But you can’t pursue all of them equally. Pareto’s Principle offers a tool to help make difficult choices. Just ask yourself: is this vital or trivial? Will it enhance my most important creative, personal, or professional goals? Is it in the 20 percent of tasks I’m going to make my first priority, or is it in the other 80 percent which will receive my secondary attention and energy?

If you begin spending more of your time on what’s more important, some of what was originally in your 20 percent will then become your 80 percent, encouraging you to become even more clear about precisely which activities produce the results you seek.

Personally speaking

I’m not an economist, and I’m a bit leery of the ways in which disciplinary ideas like this one get imported and reapplied into other contexts. I don’t think of the 80-20 principle as a factual rule, but rather as a useful framework for thinking about allocating my time and energy. It’s not the only decision tool I use in evaluating my professional commitments, but it can be useful both for making choices on a day-to-day basis and over the longer term.

How might you use the 80-20 rule to allocate your time and energy? Let us know in the comments!

[Creative Commons licensed image by flickr user Alan Stokes]

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  • http://twitter.com/baconred Greg Wilson

    When I worked for the government, the 80/20 rule was formulated as “You sped 20% of your time solving the first 80% of the problem, and 80% of your time solving the other 20% of the problem. I wonder some days about the serenity of being a “B” student.

  • mbelvadi

    You remind me of a quotation from another context and a different split, but still apropos, attributed to John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Perhaps this accounts for “overpreparing” for classes.

  • quidditas

    That interpretation sounds more accurate to me.

    Are you suggesting that academics and others following the 80/20 rule as described above are universally functioning at only 80%?

    It brings to mind the counsel given to new grad student freshman composition instructors–that their responsibilities to their teaching duties were important but that their responsibilities to themselves as students comes first. Despite the guilt that some (not all) need to conquer in this scenario, this little “get out jail free” card proves to be a real lifesaver.

    I always assumed that pass was temporary. Are we saying it’s not?

    Certainly, if we look at this advice to grad students from an advisor who says he has a good placement record, which is probably pretty good vice given how the profession seems to be functioning, the emphasis is on rapidly jumping through hoops:

    http://chronicle.com/article/What-I-Tell-My-Graduate/126615/

    This brings to mind the counsel given to applicants to graduate journalism programs, that their application packages should include published “clips.” This gets them though a hoop, demonstrating a certain level of commitment because they sustained the activity and survived the rejection such activity entails, but ultimately admissions and funding decisions do pay attention to quality irregardless of the publication status of the work.

    Are we saying that does not pertain beyond the admissions gate? It doesn’t pertain in journalism, I suppose. If you can’t bust a move in print constantly, you really are toast. But most journalism is pretty ephemeral, we don’t really expect most of it to hold up over time.

    I expect a work in history, OTOH, to hold up for a longer period of time. (It also takes a little bit longer than that to produce it). I don’t expect to have to troll through mounds of garbage to get to a few nuggets of durable knowledge, although that does seem to currently be the case in academic knowledge production.

    I also remember a time in women’s and gender studies when producing the wrong thing at the wrong time could get a person near slandered out of the discipline. A whole mountain of scorn fell on Carol Gilligan for “In a Different Voice,” which proposed men and women reason differently about moral issues. “Difference feminism,” it seems, had gone out of fashion. Just off the top of my head, but there’s a lot of this stuff and not just in gender studies.

    If we really expect PhD students to produce like that throughout their degree, then maybe there should be a hiatus between the MA and PhD, in which they can better orient themselves lest they end their careers by publicly sticking their foot in their mouths.

    By the way, I’m not really criticizing the advice-giver, here. It would be nice if more graduate faculty advisors gave more than the 80% that can be accomplished in 20% of their time to which they became accustomed as grad student teachers with temporary get out of jail free cards.

  • sand6432

    The 80/20 rule has been widely accepted as valid in the publishing industry, where it is thought that 20% of the books published bring in 80% of the profit. In some sectors, fiction publishing or college textbook publishing among them, it might even be more like 95/5. For scholarly publishing generally, 80/20 seems close to the mark. Of course, what makes publishing an art rather than a science is that which books end up being in that 20% is highly unpredictable.—Sandy Thatcher

  • goxewu

    Forgive me if I’m repeating a joke that’s right here on some CHE thread:

    In tech endeavors, the saying is: “We’ve solved 80 percent of the problem, which leaves only the remaining 80 percent to solved.”

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