The bump in base salaries among senior athletics officials was relatively small—2.3 percent for the 2012 fiscal year—but it’s significant considering the stagnation in pay across academe. Even more telling, the numbers don’t include coaches’ compensation.
Athletic directors at doctoral institutions had median base pay of $212,300 this year, according to the latest survey by CUPA-HR. That was 2.8 percent more than the year before.
Six ADs make at least $1-million, according to an October 2011 analysis by USA Today, with some seeing recent pay increases of $175,000 annually. That’s not the norm across all of the 1,240 institutions CUPA-HR looked at. But the jump in pay among senior athletics personnel–including those in finance, fund raising, and compliance–was bigger, on the whole, than for other campus leaders, including presidents, provosts, and deans.
At public colleges, athletics administrators were the only administrators whose raises broke the 2-percent mark.
CUPA-HR officials were not surprised by the pay trends for athletics administrators, they told The Chronicle‘s Andrea Fuller, given that funds for salaries in athletics departments can come from sources more varied—such as supporting foundations—than can the salaries of other administrators.
Although athletics pay was a bright spot among top college administrators, its 2.3-percent gain still was not enough to keep pace with inflation.

