Alan Trounson, director of the immunology and stem-cell laboratories at Australia’s Monash University, has been appointed president of the California Institute for Regenerative Medicine, the state’s $3-billion program to foster stem-cell research, Andrew Mytelka writes on The Chronicle’s News Blog. See an article in The New York Times for more details.
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4 Responses to Renowned Aussie Scientist to Head Stem-Cell Research Program
Andy Burkhardt - July 7, 2011 at 2:42 pm
Brian, I really like the idea of not necessarily thinking about how can we get everyone to become a “fan” of us, but instead treating fans and followers as insiders and VIPs. The people who engage with the library on social media could really be vocal library ambassadors if we don’t just push information at them. They clearly have some reason why they “liked” the library. Making them feel special on social media could definitely keep them coming back. I always want to return to places where I have great experiences and those are the places that are foremost in my mind. I think you are onto something for us to start thinking of social media users as a key niche market.
blendedlibrarian - July 7, 2011 at 3:15 pm
Good post Brian. I was hoping you’d share some of what you discussed in your ALA presentation. I hope more folks will be thinking about the WHY behind their use of social media – and our other services and programs. What you are saying about focusing on the fans gets back to many of the posts at Designing Better Libraries (that other blog you post at). This is largely about designing an experience aimed at creating passionate users who appreciate the unique and memorable experience – and then become loyal community members. They are the ones who tell others about the great library user experience. The WHY statement should extend to social media since that it is another important touchpoint for the community. For those interested in this focus on building relationships, rather than just creating more users – here is a related DBL post:http://dbl.lishost.org/blog/2009/05/08/three-ways-libraries-can-be-different/
Jessica Olin - July 7, 2011 at 3:51 pm
Definite food for thought here. I’ve not pursued social networking for the library where I work because my members have expressed a preference for hearing about new library stuff through email & posters & word of mouth. I figured why waste my time on marketing through Twitter & Facebook when it’s not what they want anyway. But the brand loyalty thing… Guess I’ve got something else to add to my “Talk to the Director About” list. Thanks!
minervacheevy - October 18, 2011 at 12:24 pm
This is another test.