Written with Michael Brown

Mike: Administration and faculty need to cooperate in order to bring together two of the main aims of the institution, credentialing and educating—without sacrificing the latter to what appears to be an emphasis on selling credentials. There are problems in going beyond this idea in principle to a practical solution. For example, you mention, Mary, that it is important for tenured faculty to participate more in the “marketing” of the institution and, perhaps you would add, to do so in a way that gives substance to the idea that credentialing without education is like a commodity with no use. We need to discuss how this might be done.

Mary: Although I think this type of conversation around marketing is important, I am not naive enough to think that this would be easy to do. I also won’t pretend that most professors are “camera ready” or even…

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