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In Defense of Browsing

February 8, 2012, 12:01 am

Like any groveling author, I am seeking a casual way to insert into this post the news that my new novel, The Lost Daughter, is out this week from Berkley Books. There. That was subtle, right?

Actually, the subtle thing would have been to mention the besieged bookseller, Barnes & Noble. B&N? Surely I jest. But no—since swallowing up most of our favorite independent bookstores and witnessing the demise of its rival, Borders, B&N is the last brick-and-mortar bulwark against the ravenous Amazon and the cultural forces demolishing our literary life.

It feels weird, as both an author and a reader, to be cheering Barnes & Noble. When I walk into my local branch store, I expect no one at any of the counters to know anything about the books they’re selling, and I’m generally right. In keeping with the corporate office’s latest attempt to ramp up sales, toys and games have spread over the floor space, pushing real books to the side. Most customers seem either to be snoozing in one of the coveted armchairs or meeting a Match.com date for coffee. So what, really, is great about this place? Why not just cave to Amazon’s bullying market tactics and buy online?

My one-word answer: browsing. For readers who seek a new history of the Civil War or another biography of Steve Jobs, browsing may seem a waste of time. But when you write and read fiction or poetry, you aren’t necessarily seeking a subject, but looking to inhabit a world—the kind of world that may change yours from that moment onward. Word of mouth may send you to that world, as may reviews. But nothing quite beats the experience of hovering, mothlike, around the literature section, picking up and glancing at pages randomly, deciding to try a book because you like its cover or its opening lines or what Wally Lamb had to say about it.

This experience of browsing seems to be threatened, not just in the bookstore, but in the debate over language education. Take former Harvard president Larry Summers’s argument last month in The New York Times that, for American students, learning a foreign language may not be so important because “it will over time become less essential in doing business in Asia, treating patients in Africa or helping resolve conflicts in the Middle East.” Even though Summers’s suggestion was a tiny part of a much larger argument, it fomented a “Room for Debate” forum in which all the discussants defended foreign-language learning—not because such learning serves a specific business or public-policy purpose, but because, as Anthony Jackson of the Asia Society put it, language “is the palette from which we draw all the colors of our life.”

It’s that palette that remains, in a different way and even in its corporatized, sanitized form, at B&N’s beleaguered brick-and-mortar stores. So for the sake of browsing, for the sake of language, for the palette with its colors however watered down, let’s go through the doors to find our books. And if you happen to see—oh, never mind. Self-promotion and subtlety just don’t make a good fit.

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  • 22048164

    This is why I LOVE the library. :)

  • jffoster

    First, congratulations on your publication.

    Second, I am not a Humanitiesist but a Linguist and Cultural Anthropolotist on the prickly rather than the gooey end. And I don’t know what the claim that language “is the palette from which we draw all the colors of our life.” means, if it means anything, which I doubt.  But

    Third, I absolutely second your comments about the value of browsing and thank you for having written it.  I have always advised my graduate and advanced undergraduate students to, when they went to the library for a book pertaining to some project or paper, always examine the table of contents and indexen of the three books in the shelf on either side of the book they were there after. It would for certain help them become familiar with what was written in the field about their or related topics, and it would surprisingly often yield a resource even better than the one they had gone there after.

  • dolllar

    All it will take is for someone to develop the app equivalent of the browsing experience — a virtual bookshelf showing your seed book of interest and its relatives side by side, binding edge on, with the ability to open each one and look at the title page and index.  As it keeps track of the ones you open it will place adjacent books of greatest interest to you, with the random book thrown in to allow you to explore non sequitors.  I think this will be far better than the haphazard current system of browsing, which relies on similarity of last name of author (in book stores) or catalog number (in libraries).

    • renellin

      The funny thing is I already notice this ability when I shop on Amazon or Half.com–yes it’s not exactly the same, and I too have enjoyed looking on either side of a book shelf to make a more thorough study of the subject of my current interest. But I also love to jump online, browse my favorite author or other subject, and many of the books presented allow you to read into it far enough to get hooked. Then they offer similar books by the same author and on the same subject.

  • namnezia

    @woodycarter The browsing app you describe, though I hate to say it, pretty much describes my experience with Amazon. Plus I also get to see what lots and lots of readers had to say about the book, and what kind of books they were interested in. As much as I support actual bookstores, I find that this aspect of the Amazon website is quite good and has greatly broadened by reading choices. More so than at a bookstore with unknowledgeable and busy staff. 

    • renellin

      This is true, and I posted a similar comment before reading yours. I had to add, though, an extra emphasis on the staff. Whether Borders or Barnes & Noble, or the other bookstores before they were pushed out, the best I have found the staff able to help me was to…you guessed it, walk me up to a computer where I could search electronically. The staff at the checkout has been singularly unhelpful and often sullen, like I was taking them away from something they wanted to do.
      Also I could never get the hang of sitting in a chair in the middle of a store and settling down to read. It’s just not in my comfort zone. Add to that disturbing reports I got of various authors having their books unavailable or hidden about the store due to the political or emotional persuasion of the author vs. the store owner or, more likely, some employees–I just don’t need that.

  • dank48

    My experience at online browsing has been that Amazon (et al.) are worse than clueless with their “people who bought this book were also interested in” list of things some algorithm has rounded up, emphasizing once again that AI still has a long way to go.

    Personally, if I must buy online, I’d rather go to Abebooks, which at least has the decency to let me browse without trying to force on me some crap I’m not interested in. And in terms of brick and mortar, Half-Price Books employees, in my experience at least, are much more knowledgeable than B&N’s people.

    • sand6432

      I agree with the comment about Half-Price Books. It’s a superior retail operation, mich better than B&N.—Sandy Thatcher

  • leo_mar1477

    Today is my first on the Chronicle’s Blog. I am female and a Reading Tutor at Lincoln U , PA. There is room for much discussion about “browsing” the bookstore. It can be a relaxing experience,as well as a moment to socialize.B&N have provided the positive atmosphere: room layout and indoor Starbucks as well as a variety of prints. I’ll continue to browse and this time around I’ll try to find your latest publication.  

  • moewing

    Hey, you can browse at any library, too, and libraries are far more common than even the ubiquitous Barnes & Noble. Your brand-new book is already at 90 libraries around the country. (http://csbsju.worldcat.org/oclc/727703199)

  • http://profile.yahoo.com/HD6UGRP3EX24NK4VTDYQD72MCA Dan

    On Amazon, learn how to use Wish Lists (private – keep many lists as categories) and the recommendation system which requires input to be of value. I always keep ~200 books in private Wish List categories. I tune recommendations frequently. Most purchases are from these sources. I often find good recommendations in the reviews. Search ListMania for list owners who have something to say.

    These are features you won’t find in a bookstore. They do not fully replace serendipity buy they go a long way and add value that bookstores don’t have.

  • polymath

    You can do both, you know.  Go to B&N and buy on Amazon. I do. However, I, for one, do browse and find the Amazon experience VASTLY superior to any physical bookstore. You can not only find books, but for most now, you can review a lot of material inside of them on your screen. If you need to read more than this, you’re just looking for a place to hang out!  Best of all, the Amazon site sells books cheaper and also gives you a chance to buy used books as well!

    For instance, in your example of looking for a new history of the Civil War, you can bet that your bookstore may a few titles, maybe the newest release, but not much.  In contrast, Amazon will automatically link you to hundreds, if not thousands of similar books.  You can NEVER do this is a physical context.  No bookstore of any size can match their selection.  As for the reliability of the reviewers, if you have a question and its a scholarly book especially, just open another internet screen and google it.  You’ll get a more objective review.  In sum, I’ve had the opposite experience of the author,  But, I’m a reader, not an author.  Maybe it’s more difficult to get your book to be noticed on Amazon rather than B&N. All I know if that where I used to buy between 100 and 150 books per year before Amazon, I now buy between 200-300 per year. The reason is that after I start looking for one particular book and find it, Amazon suggests a lot of other books on the same or similar subject.  Books I never heard of and would never have known about except for Amazon.  I will say this.  I can read news or technical reports on a computer screen, but I can’t a book. So, I will always prefer a physical book to an e reader. Because of this, although a physical bookstore may be a dying breed, the physical book won’t be replaced anytime soon. 

    • sand6432

      Your behavior has short-term benefits for you, but long-term consequences for the rest of us. Once Amazon succeeds in driving B&N out of business and achieves the quasi-monopoly position it has been seeking, how long do you think it will go on being the cheapest place to buy books?–Sandy Thatcher (former university press director)

  • http://www.facebook.com/profile.php?id=820715634 Natalie Hamilton

    Shop at independent bookshops. They love browsers. They support local authors. They still sell books (not cards, gift product, toys, yoga mats, etc). Their staff actually knows about books and can make recommendations. Their stock, although smaller, is more carefully selected. Their business contributes to the local economy. Don’t champion big box bookstores as the only alternative to the devil Amazon.

    • http://who-will-kiss-the-pig.blogspot.com Richard Grayson

      There are no indie bookstores in large sections of our country.  The loss of Borders was something to mourn, not to take pleasure in, for many booklovers in the U.S.  As a recent NY Times article says, even the indie bookstores are now hoping Barnes & Noble doesn’t die, too.  Near my house in Brooklyn, I have wonderful bookstores nearby: WORD, Greenlight, Book Court, McNally Jackson, Bluestockings and many more.  But near my house in Apache Junction, Arizona, the great Changing Hands bookstore, my favorite indie in the world, is nearly a 25-mile drive for me.  With the loss of a Borders 8 miles away, the closest bookstore to me (that’s not a Christian one) is about 12 miles away.  In Davie, Florida, where I still have a condo, it’s the same story.

      When I was a kid, the original Barnes & Noble bookstore, a block up Fifth Avenue from my father’s place of business, was to me the best bookstore in the world — for me, it had treasures no bookstore closer to my house in the far-out and suburbanlike part of Brooklyn had (ditto for some of the department store book sections) — so  I’ve never had negative feelings about B&N.

      Besides, the iced tea in their cafes is good, and you can linger there for hours, reading a book or magazine from the shelves.  Big box bookstores beat a bookstore desert.  Let’s hope B&N makes it.

    • dank48

       Hear, hear. Jerry Musich’s store here in Naptown is about two or three times the size of my office, has perhaps one-twentieth the books as a B&N, and he can tell you all you need to know about every one that I’ve asked about. Also, he can decide to give a quantity discount if he damn well pleases. Downside: I always walk out a few bucks poorer, with more than I can carry easily. Some downside . . .

  • drburlbaw

    Bookstores and libraries – life’s box of chocolates.  Browsing bound volumes of journals gives one access to ideas he/she never considered – this will never (maybe seldom is a better word) happen when searching for articles in ProQuest.  Students are so focused on “the” article they miss the fun one page over.  Hooray for bookstores and hard copy libraries – card catalogs were great that way also as was the National Union Catalog.  No, I am not a librarian, but a historian.

  • tpacheco

    Consider that people are looking for much more than a book. It’s the experience of being part of a group, perhaps starting up a conversation with a neighbor or a librarian who shares a similar interest in reading and particular authors, and so on. Even an introvert like me enjoys being part of the anonymous hum of pedestrian city life. This is why some progressive communities fight to keep huge chains out of their once-quaint neighborhoods.

    One can buy almost anything in Wal-Mart, Sam’s Club, Amazon.com, etc. so why do people continue to enjoy going out and shopping? Why go anywhere? Why go to the movies? Once all the franchises completely take over there will be no need to travel to a different city because every place will look (and be) the same; even more so than now. Same boring sameness everywhere. There is a perceived “safety” in franchises has been exploding for years and is worse and worse every year. Mayberry has been gone for a long time, but I for one still love poking around in unique bookstores, when I can find them, (AND buying from them) stopping for a cup of coffee at a sidewalk cafe that’s not necessarily Starbucks; being able to walk or ride my bicycle instead of jumping in my car to get anywhere or just wallowing around online.

    Small stores and libraries help create a sense of community that is lacking in big boxes AND online. I fear that in the near future, most people WILL shop in one huge warehouse-like store or online, because that will be the only choice for middle-class people. (Dare I say it?) the 1% will still be fortunate enough to have lovely boutiques, coffee shops, funky bookstores, flower shops, hardware shops, local restaurants and so on that give a place an atmosphere that is treasured and cannot be found elsewhere. This type of area is becoming harder and harder to find, and thus, the homes and services in those areas become more and more expensive. What kind of community do YOU want to live in? Shopping online is convenient, but if you want to continue to enjoy living in a “real” place, shop locally, too. Spend a few extra bucks to keep local businesses alive — it’s worth it.

    • renellin

      And then of course we still need the big boxes, and/or online stores for people like me who are unlikely to choose shopping when I want to spend my free time. I see plenty of my friends and neighbors at the gas station, or walking down our streets. I love to browse if I am stuck waiting for somebody and have time to kill, but, frankly, I would rather be reading than shopping. I am all for supporting the local business owner, but where I live and breathe is real also.

      • tpacheco

        Renellin – I’m talking atmosphere here, not shopping per se. Anybody who knows me well knows that I am basically a non-shopper, but it’s still fun to go places. When I’m talking about a “real” place, I mean real in the sense of non-packaged, Disneyfied, sameness. A person can eat at Red Lobster, or he can eat seafood. I could play games online, but I choose to play board games face to face with my friends. I don’t know if this makes any sense or not, but as you see, I am on a soapbox. Thank you for your reply. I “liked” yours! Teresa

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