The college admissions process is laden with long-held rituals that go a long way in determining who gets in and who doesn’t, not to mention which students even apply to particular colleges in the first place. Today, Washington Monthly published an intriguing article by Kevin Carey, who suggests that the times they are a-changin’—fast—in the realm of student recruitment.
The reason? Technology, of course.
Mr. Carey, policy director of Education Sector, writes that “the market for matching colleges and students is about to undergo a wholesale transformation to electronic form.” He describes the growth of a Boston-based company called ConnectEDU, which is building a vast online database of information that, its creator believes, will change the way many students and colleges find one another, democratizing an inefficient process that favors the affluent and the savvy.
Will the predictions described in this article come to pass? Will colleges, elite or otherwise, start enrolling different types of students just because they have access to an ever-growing number of tools (ConnectEDU is but one) with which to find applicants? Will the college application as we know it really cease to exist?
I’m not sure, but Mr. Carey (who writes for The Chronicle’s Brainstorm blog) has woven together some fascinating details in a piece that has a great deal of the two things that mainstream articles about admissions often lack: depth and context.

