• May 21, 2013

Previous

Next

Looking for a Good Bang for Your Buck? Try These Colleges—Maybe

June 29, 2010, 4:30 pm

Want to get a good return on the money you fork over to pay for tuition? Then you might want to consider going to the Massachusetts Institute of Technology, where you’ll make almost $1.7 million more than you would with a high school diploma. That’s one take-away from a new college ranking out this week from PayScale Inc., which compiles employee salary data. Not surprisingly, media coverage of the report has latched onto which colleges provide the best bang for your buck.

But it’s not quite that simple.

Colleges are ranked according to a 30-year net return on investment, which the report calculates by taking how much more a graduate of the college would make than a high school graduate over 30 years and subtracting the sticker price of the college. This figure is then multiplied by the college’s graduation rate (the report assumes that for a student who begins but does not graduate from college, the extra earnings from education and the expenses of acquiring it even themselves out).

The ranking has some additional limitations:

•Some people go on to grad school: The report does not consider the income of graduates who go on to earn an advanced degree. For some colleges, this greatly shrinks the pool of graduates whose income can be considered. It also helps explain why three of the top five schools on the list are renowned for their engineering programs.

•Not everyone pays sticker price: By focusing on sticker price and assuming costs are paid out-of-pocket, the report neglects the difference in net price that a big grant award can make, as well as the added burden of loan debt.

•Not all work is counted: Only full-time employees paid a salary or an hourly wage are considered, which means project-based fields like architecture and small-business ownership probably go uncounted.

•Dropouts: The report intentionally dings colleges with lower graduation rates, but its assumption that students who begin but do not finish college break even (what they pay in tuition and lost work time equals what extra they earn with “some college”) seems arbitrary.

•Public colleges: The return on investment for in- and out-of-state students is considered separately for public colleges. But while the report accounts for the difference in sticker price for those two groups, no other difference between them, such as graduation rates, is taken into account. 

•Limited data: Information on graduate’s earnings comes from self-reported information that users of PayScale’s salary-comparison tool provide. The report accounted for how long graduates had been out of school, but it didn’t have enough data on every college to include it.

The report is certainly well-intentioned. Al Lee, director of quantitative analysis at PayScale, explains that it is meant to show consumers that not all four-year degrees are created equal and not everyone who starts college winds up with a degree. But it’s not hard to see that message getting lost any time a numerical rank is listed next to a college’s name.

This entry was posted in Uncategorized. Bookmark the permalink.

25 Responses to Looking for a Good Bang for Your Buck? Try These Colleges—Maybe

tridaddy - June 30, 2010 at 9:13 am

Hmm, so it’s how much you can make and not a satisfying career that is the key to choosing a college. Good to know, only wish I had thought that way 30 years ago.

intered - June 30, 2010 at 1:48 pm

The gaps in reasoning in this piece accommodate a 747! This entire piece of illogic is more about inputs than anything else. The contribution of a college is its value added (outputs/inputs, adding resource expenditures, opportunity costs, etc. if you want to get fancy).In the MIT example, the apt comparison would be between MIT graduates and MIT eligible/qualified/accepted individuals who ended up choosing other paths, including other colleges or no college. It is shamefully bad reasoning to compare the graduates of MIT, where admissions standards virtually assure accepting only individuals who will succeed with or without MIT, with graduates of BigStateUniversity, where admissions standards are minimal, perhaps avoidable entirely for some in-state residents. It looks like there are flaws as well within the model’s assumptions. One must debit the college grads for 4-6 years worth of opportunity costs. This variable is substantial. It can take between seven and ten years for an $80K grad to catch up to a $40K drop out, including opportunity cost, advancement costs, net present value, deferred investments, etc. Often, the compensation margin is not that wide, especially in the early years of employment (another flaw in the model: no compensation acceleration coefficients).Why does the Chronicle publish something so badly flawed, even within its own specious assumptions?- Robert W Tucker

jenmichael - June 30, 2010 at 2:47 pm

I don’t recall who said it: “Not all goods can be measured, and not everything that can be measured is good.” I’m depressed by the reduction of education to earning power. If two graduates enter the same career in business, and one has had her life enriched by a knowledge of Dante, Shakespeare, and Milton, while the other has not, how is that quantified?

ericb47 - June 30, 2010 at 4:10 pm

Tucker – the piece is about PauScale’s rankings. The Chronicle did not produce the rankings. I think the author agrees with you that the logic used to create the report has many flaws…

arrive2__net - June 30, 2010 at 4:18 pm

There are other flaws in the report, for example wage differences may be partially accountable to regional differences, and what about proportions of different majors … beyond engineers vs non-engineers? Still, I think this Chronicle article raised some good points about limitations of the study. Excluding those who got advanced degrees is somewhat surprising, since that could make substantial differences between schools in the proportion excluded. Bernard SchusterArrive2.net

intered - June 30, 2010 at 4:45 pm

@ericb47,Understood but there are such things as limiting flaws, then there are devastating flaws in logic. The Chronicle reported on limiting flaws, implicitly according some level of credence to the work. As far as I can see, there is no rational basis for reporting this at all. The only sound generalization that devolves from the “study” is that universities that admit only highly intelligent students possessing demonstrated unique abilities prior to admission have (not cause) graduates who go on to earn more money than graduates of universities that are not so selective with respect to intelligence and demonstrated abilities. Did I miss anything and is any of it news?

mbelvadi - July 1, 2010 at 8:09 am

Robert Tucker, thanks for bringing out the opportunity cost issue. And not just time either – subtracting the sticker cost does nothing to account for the investment opportunity cost. My husband, when teaching in an inner city high school, told me of an encounter he had with the parent of a bright senior. The parent said essentially: for the cost of a college degree, I can buy my son a motel franchise and teach him myself how to run it, and he’ll have good income and real wealth right from the beginning. As he was in that business himself, he knew the business math of it very well, and it was a hard argument to refute, so long as the only yardstick is lifetime earnings (and you should add to that total wealth accumulation, I think), and not the quality of life intangibles that come from being broadly educated.

velvis - July 1, 2010 at 8:22 am

So you get the best “bang” for your buck by going to prestigous universities … wow what an amazing discovery. Maybe that’s why everyone wants to go there. If only I would have known.

crichter - July 1, 2010 at 9:02 am

Virginia Tech in-state rates at 62 on PayScale’s list. Louisiana Tech in-state ranks at 416. So . . . English major at Virginia Tech . . . or engineer from Louisiana. . . ?

velvis - July 1, 2010 at 4:06 pm

@crichter –I know several engineers from LA Tech – one just finished his master’s in teaching also at LA Tech, he is currently also without a job.The couple of people from VA Tech I know are either history or psych majors — it hasn’t done any of them much good. So I would say Engineer at ULL, Enlish at Mason.

velvis - July 1, 2010 at 4:07 pm

And I’ve just mispelled English — Go Temple!!!

walrus - July 2, 2010 at 3:30 am

First, it’s worth reporting because the mainstream media has picked this story up and run with it. It’s a story about higher education so the Chronicle would be remiss to just let it go, particularly if a contributor can argue that the findings gaining so much public attention are flawed. Second, the findings, flawed as they may be, point to the (increasing) fallacy of the conventional wisdom that a college degree equates to significantly more earning power than a high school diploma. That this may not be true is indeed news for a great many people, especially students who openly and proudly announce that they are only in school to get a credential that will help them earn more than if they just went to work. Third, many people believe a Bachelor’s degree is a Bachelor’s degree, regardless of school. Many seem to believe that the only difference between an MIT degree and one from BigState University is just snobbery. Evidence that exposes this bit of wishful thinking for what it is is news as well. That people believe these things (that a degree equals much more earning power and that a degree is a degree no matter where it’s from) is nowhere more evident than in the explosive growth of for-profit universities that explicitly tap into both of these beliefs.I think a take-away from this research, no matter how inaccurate the exact numbers, is that most students should not be going to school just to earn a credential that will make them more money than a high school diploma. To my view, this research supports those of us who want to promote the other, and in my view more important reasons for getting a college education that have to do with the intangibles many have already referred to.

walrus - July 2, 2010 at 3:45 am

The Yahoo! story I read on this research argued that with the exception of a very few elite universities, going to college may not make sense economically. It claimed that contrary to popular belief earning a Bachelor’s degree does not get much “bang for the buck” at the vast majority of schools and suggests that if that’s all one is going to school for, then one would be better served to just start working after high school.

walrus - July 2, 2010 at 3:51 am

And I’d like to change “no matter how inaccurate the exact numbers” to “even if the exact numbers are in dispute.” I think the overall narrative of the research is on the right track even if a change in methodology would yield different numbers.

intered - July 2, 2010 at 12:22 pm

@walrus,Yes to your points but you are ignoring the fact that the independent variable accounting for the differences in earning power is largely the inputs, not the value added by the institution. Only exceptional individuals get into MIT whereas quite a range of abilities, creativity, motivations, etc. are admitted into BigStateUniversity. It is quite likely, possible at the least, that BSU adds more value than does MIT. It is the value added that the institution should be judged by. Essentially, MIT is getting credit for rejecting most applicants until they get a pool that will become high earners with or without them.

walrus - July 2, 2010 at 2:08 pm

@intered,I think the question I’m pressing is what, specifically, counts as “value added.” As I understand it, you’re arguing that for a less-motivated kid from a less-privileged background (the input), the “value added” of attending BSU can be measured in the improved access to opportunities and the improved ability to take advantage of them upon graduation; whereas for the supremely motivated student from a privileged background that attends MIT the opportunities and ability would have been there anyway. In the latter case, MIT is getting credit for something that would have happened no matter what.What the former case appears to assume is that going to BSU transforms the “input.” That is, the less-motivated student becomes more motivated, more creative, etc. because of BSU. This doesn’t seem likely, and to the extent this maturity takes place it is unlikely attributable to BSU since a similar or more rapid transformation would have been necessary in “the real world.” The student who begins as a lazy student is as likely as not to continue as a lazy student, especially if she is doing what she must to earn the degree. Which leaves us with opportunity. What opportunities persent themselves to the student who nevertheless earned a degre? As someone commented in the Businessweek piece circulated by Yahoo!, many students are graduating BSUs only to find themselves working at a neighborhood Walmart rather than on the fast track to a high-paying, white collar career. In the meantime, the MIT graduate has as many if not more opportunities available to her as those who graduated generations ago. And I suspect this opportunity differential only gets wider as more schools enter the fray and produce more college graduates. The consequence is an increased premium on Bachelor’s degrees from elite institutions even as the value of a Bachelor’s degree from other schools plummet. One of the ironies of the democratization and massification of higher education is that it seems to make the class stratification of universities all the more stark.Since it is unlikely that schools like MIT are going to start admitting less motivated students, I suspect that where we would find the greatest value added outcome would be for highly motivated but under-privileged kids who are admitted to schools like MIT and get access to opportunities that would have been almost unimaginable elsewhere.In short, I’m not sure that even a metric that measures schools in the way you suggest would show all that much of a difference in the results we’re talking about here. In my view, this is why we need to stress the point that going to college is about more than getting a degree that will get you a job; that the “value added” inherent in a broad education is the primary goal.

intered - July 3, 2010 at 11:13 am

I don’t disagree with your empirical claims. However, you have focused on motivation and that is not really my point. (Recall, however, that well over half of the taxic component in motivation, broadly defined, is accounted for by genetic factors.)I am making a different, simpler, point that I call, “The Harvard fallacy” because Harvard commits it ad nauseaum. Some schools are in a position to carefully select the “cream of the crop” and reject all others. (Also, we need to be honest, the MITs are selecting first for high IQ and, among the high IQ applicants, those who are also highly motivated and accomplished.) Other schools take the remainder of the students. From these very different inputs, several empirical outcomes are likely. First, the highly selective schools have no reason to feel especially satisfied when their “cream of the crop” inputs become “cream of the crop” outputs. Second, the non-selective schools should not be evaluated by the same standards in terms of outputs. As an example of one end of the spectrum, the BSUs have added substantial value when they admit someone from the underclass (lots to say here, I’m shorthanding) and transform them even barely enough to get them into the middle-class with the self-respect and other benefits that accrue to having a real job and real professional colleagues. The BSU students will never mingle with the MIT grads (statistically speaking) but BSU has added incremental value that some would describe as ‘quantum’ in nature; i.e., from failing to succeeding. In the case of MIT, the “cream of the crop” outputs could not have been otherwise. With or without MIT, failure was never an option for them.

walrus - July 3, 2010 at 1:22 pm

This assumes that MIT and other elite schools ONLY accept people from elite backgrounds, which is simply not true. Most if not all of the elite universities do indeed seek out highly motivated students from underprivileged backgrounds (or underclass as you call it), and they have the resources to provide generous scholarships and support. Since only schools like this offer “bang for your buck” according to this study, then the incremental value for those students is simply stupendous and far outstrips that offered by the vast majority of the BSUs.On the other hand, the BSU’s are often not in a position to offer such generous packages, which means that many of the students it accepts either cannot afford to go, must too often work full time in order to go, or must take out sizable student loans that will ensure that they extend opportunity costs well beyond the years they were actually in school. These stresses find their way into the classroom, which then affects the quality of education being offered. Add to that the fact that graduating from a BSU is increasingly less likely to result in “the self-respect and other benefits that accrue to having a real job and real professional colleagues” because of the overproduction of bachelor’s degrees, is it not hard to see why the incremental value you posit is not always all that great. To suggest that the elite universities should somehow be judged separately from the non-elites is to promote and reify a class distinction that completely contradicts the intervention I assume you’re trying to stage here. What you’re doing is reproducing the idea that the elite universities produce the leaders and thinkers of society; the BSUs the managers, administrators, other professionals; and the other schools train the skilled workers. What happens in that model is the traditional aims of education (aka the aims of liberal education) get devalued in all but the top level. From the BSUs down the focus is increasingly on training workers for very specific jobs (which, incidentally, is empirically measurable) rather than producing an intellectually well-rounded, broadly educated citizenry (which is not as easily measured). As a result the elites win on two counts– the better jobs are conceeded to them and they are free to offer the more challenging and satisfying intellectual experiences. Again, as there are more schools entering the system (especially the for-profits), and as the BSUs try to educate more and more students with shrinking budgets (while also under increasing pressure to keep these “clients” entertained), the likelihood of that non-elite education leading to middle-class respectability decreases, which naturally leads to the perception that these universities are not doing their job. So begins the hunt for scapegoats, and the most obvious target are those things that keep students in school too long learning useless things for too much money. Thus, the continuous threat to defund the humanities and liberal education in these schools, which leads to a greater impoverishment of the intellectual culture of these schools and society at large. Additionally, this produces an even greater divide between the education offered at an elite university and that offered elsewhere.Since the problem leading to this crisis is based on the assumption that a degree equals a job, and there’s precious little the BSUs can do about creating jobs, it’s time for some serious soul-searching about what an education can legitimately be expected to do.

intered - July 3, 2010 at 2:00 pm

@walrus,I agree on the need for soul searching, across the board. Few systems are operating as they appear to be.Again, though, I was not speaking of the high IQ, high-motivation, high-achievers whose genetics and experiences have propelled them up from their underclass background to a degree sufficient to play in our MIT sandboxes. Even though these individuals may be technically classified as belonging to the underclass (because of parental status and income, etc.), in fact the students you describe generally enjoy super privileges beginning in middle school when their teachers identify them as unusually bright. (We love few things more than helping a super bright underprivileged kid succeed). There is nothing wrong with that and it has no bearning on my point. Put yet another way: high achievers in/high achievers out; wide range of achievers in/wide range of achievers out. This is the MIT/BSU distinction. Each system serves a purpose. I merely offered a thought that, on some counts, the value added by the BSUs is greater than that added by the MITs because, and precisely because, the MIT students will find a way to succeed either way. One cannot always say that with respect to the BSU students. As for the jobs. This is a long discussion. One place to begin, however, is to require all institutions (profit, non-profit alike) to publish goal attainment and placement metrics. Yes, there are many challenges in developing and managing such a system, especially given that higher education is now such a broad construct (we need to quit pretending that it is still the small family of niche markets for the smart and the rich that is was 100 years ago). These challenges are not even slightly insurmountable. We need listen more to our measurement scientists and less to our politicians. At the end of the day, the fundamental construct ‘quality’ as it applies to higher education rests on the “suitability to purpose” criterion. We need to start identifying purposes upon matriculation (revising as the students gain insight and experience) and evaluating the systems in terms of how well they fulfill their purposes (as marketed, as sold, as delivered, for impact realized, etc.). Such an approach in no way rules out various kinds of education for which there is no specific employment goal. This is managed on the front end when goals, etc. are operationalized. Being able to understand and act upon the distinctions in expression among 20th painters is a goal that can be operationalized as easily as one pertaining to securing a job or, since half of today’s students are working adults, an advancement.

walrus - July 3, 2010 at 3:12 pm

I would like to meet one of these magical, bound-to-succeed people you seem to assume make it to MIT and its peer institutions. As a less-privileged product of one of those institutions, I can tell you that the schools only offer more opportunities. They do not in any way, shape, or form assure success. That kind of assurance is more positively correlated to the SES of the family of origin. Similarly, there are many who attend the BSUs from prominent families in the state of the school who are similarly assured success, if on a more local level. But I see that our difference is fundamental. You seem to suggest that there is a way to precisely define the purposes of higher education and ways to accurately measure our effectiveness in delivering. My view is that the effort to quantify the benefits of education is itself part of the problem. I find the idea that we should quantify what I find most valuable about a quality education to be as distasteful and undesirable as it is impossible. For example, that one may be able to measure my ability to “understand and act upon the distinctions in expression among 20th-[Century?] painters” does not begin to touch what those expressions mean to me, or how they inspire me, or what effect those works may have on my appreciation of, say, 18th-Century music. In my view, any attempt to boil the aims and successes of education down to some set of abstract, quantifiable formulae completely misses the point.This is not to say that measurements do not have their place. I’ll admit I’m not a fan of grades, but I don’t see any other way to prove my effectiveness of conveying certain kinds of information and certain skills in the short time I have with my students. But if I am truly successful that will only measure the most immediate and superficial features of what I have taught.

walrus - July 3, 2010 at 3:25 pm

And it will only be the beginning of my students’ learning process. But if I start thinking of learning as something that should be quantifiable by the end of my course or by graduation, I’ll take an excessively narrow view of my job.

intered - July 3, 2010 at 5:46 pm

@walrus,Sometimes it is difficult to discern the nature of differences until one gets to the bottom of them.Whereas it was once something else, higher education has become a family resemblance construct. This means that there are no non-trivial specific definitional elements that unite all things there are to mean by the construct. Like a rope (to borrow from Wittgenstein) strands run together for awhile, some end, some are added; end to end, we have a rope nonetheless even though no single strand runs its length.With the above in mind, many of the strands to which you refer are grand in nature, some metaphysical, some subtle, many long term. I have no quarrel with these imputed effects. I believe in many of them, including some that I have thus far found it difficult to find a way to measure. But it does not follow that they will come about merely because I believe in them or think that they will occur. Otherwise, I am treading close to the canons of reasoning that apply to faith rather than to the empirical world. In the latter case, we must generate falsifiable propositions (whether theoretical constructs or empirical relations) in order to step away from the canons or reasoning that are the province of faith. To guard against possible misinterpretation here, I also find merit in the canons of reasoning that instantiate faith. I do not, however, believe that the public and students hire us as teachers to be administrators of faith. For all of the potential subtle, long term outcomes attributable to higher education, it is not satisfactory to say that teaching impact can only be evaluated in the long term or, worse yet, cannot be evaluated at all because it is somehow too ineffable. To do so sets the professoriate up as unaccountable Mandarins who have no regard for the learners’ goals. To do so also allows good, bad, and egregiously bad teaching to persist until, for all practical purposes, it is too late to do anything about it. Whatever else it may be, teaching those old enough to vote, etc. is a social contract. Students select courses, degrees, etc. to meet specific goals which, in my years of experience with them, they are quite capable of specifying, even if not to formal standards. What would you say about a teacher who says to a student, “I’m sorry I didn’t meet your goals for this course because I never got around to teaching all of the course objectives that you signed up for but, hey, I still did a great job, no matter what you think. Why? Because 10 years from now, you will be enlightened in a grand metaphysical way and you will realize that I did it. I’m the guy who set you up for those insights. Don’t ask me how I know this. Its ineffable. I just know. Want to thank me now?” Or, what would you say about a teacher who says, “I’m sorry, most of the real stuff I teach you can’t be measured and I’ll be dead before you learn the rest of it so, sorry, I can’t be held accountable. Too bad.”Neither you nor I would step into an airplane engineered under such teaching and evaluation standards. Neither would we subject ourselves to medical care at the hands of someone whose learning had only been evaluated in terms coefficients of downstream inspiration. We expect, long before we see them, that our accountants, physicians, and engineers will have been put under a microscope of knowledge and performance-based scrutiny with respect to what they learned and how well they apply it. For those who say, “Yes, but that’s a trade and I teach metaphysical stuff.” OK, one question for society might be to decide which cognitive, affective, and psycho-motor domains get a free pass on these accountability issues? It might be a worthwhile public debate.With respect to this core aspect of accountability, I’m a minimalist who finds the following logic compelling: Stipulating that a teacher has the capability of determining whether or not his student learned what he taught (i.e., his performance evaluation is not fiat), at the very least, those same criteria of determination can be employed again as the performance standards for that course and can be conveyed to others, including systematically.In conclusion, I’m not suggesting that every possible outcome of a course can or should be operationalized into metrics. I am suggesting: (a) that every course, degree, etc. should specify a core set of outcomes and impacts (durable generalizable, job-relevant if applicable, etc.) and (b) that at least 90% of the specific instances I have seen in the last 35 ears in which I have been told, “What I teach just can’t be measured” the discovered explanation turned out to be nothing more than, “I know very little about modern measurement science and, worse yet, I don’t know what I don’t know.” When we take care of the 90%, that’s usually more than enough to define a course to the satisfaction of our students.

walrus - July 3, 2010 at 8:22 pm

Very nicely put. However, what you seem to do is simply accept the idea that what “the public and students” hire us to do is exactly what we should do, even as you recognize that education was once “something else” perhaps more grand in nature, subtle, and with an eye to the long term. You discover that once you pin down what teachers mean when they say they teach something that can’t be measured is that you can indeed find something measurable and the rest can be explained by that teacher’s lack of knowledge about modern measurement science. The rest goes *poof*, perhaps precisely because it is not empirical. I appreciate that you do appreciate the defense of the ineffable; of a type of faith in the long-term effects of liberal education that I’m offering here. However, to argue that because these things are difficult or impossible to measure and bow to the pressures of an uncomprehending (indeed hostile) society that wants to turn education into a commodity that can be packaged and sold as a service that is as predictable as flying an airplane is the problem. At one point you concede, perhaps mockingly, that it “might be a worthwhile debate” to decide “which cognitive, affective, and psycho-motor domains get a free pass” from this sort of accoutability, and I’m insisting that it is indeed a worthwhile debate. But that debate is not happening. What is happening is that those of us who are trying to keep the faith, as it were, are being steamrolled by the empiricists who want to return to that question, perhaps after it has been shown to have been only so much hot air in the first place. We now live in an increasingly globalized and rationalized world, yet religious zealotry is on the rise at least in part because our secular institutions regard these faith-like pronouncements as irrelevant to their missions. This not only an enormous mistake but it is false. Education has never just been about imparting students with a store of facts and information and the skills to operationalize them, but to give them a sense of their place in society and the world, as well as to inspire a sense of wonder about the people and things they encounter in their lives. To the extent that we step away from that or simply see it as a pleasant side effect that may or may not occur in any given student is a true measure of our failure. Your minimalism is exactly the problem here because it forces us to give undue attention to tiniest measurable improvement of the least prepared and least motivated rather than focus on those who are hungry for something more than mere facts and skills.

walrus - July 3, 2010 at 8:44 pm

@intered,Despite my tone, I have enjoyed this exchange. Oddly enough, it is motivating me to get out of summer mode and back to my writing because I am not expressing my ideas as well as I might. Thank you for that!

intered - July 3, 2010 at 10:41 pm

@walrus,Thanks and, yes, I think the debate is sorely needed but not likely to happen anytime soon. At present, clashes between extremes dominate to offer up suboptimal solutions as if they somehow represented a rational course of action.Happy Independence day!

  • 1255 Twenty-Third St, N.W.
  • Washington, D.C. 20037
subscribe today

Get the insight you need for success in academe.