Nearly 63 percent of graduating seniors who have chosen a college to attend this fall are headed to their first choice, according to a new survey. Of those headed somewhere else, about 35 percent were not admitted to their top choice and 31 percent said they could not afford to go there.
These findings come from a spring followup to the 2011 College Decision Impact Survey conducted by Maguire Associates, an enrollment-management consulting firm, and Fastweb, a scholarship-search Web site.
More than 2,000 students who had participated in the original survey in January responded to the May follow-up, which asked detailed questions about students’ final enrollment decisions.
“In general, given that the economy is still shaky, and there’s a lot of uncertainty, we weren’t quite sure what to expect,” said Tara E. Scholder, a senior vice president with Maguire Associates and the lead researcher for the surveys.
But the findings ended up being consistent with what the groups’ surveys have shown over the last several years, Ms. Scholder said. Affordability remains a key factor in where students enroll, but the most-cited reason for their decision is the strength of their academic major. A similar breakdown of students favors public versus private colleges compared with previous years, and a similar mix ultimately enrolls in each.
Some students who say they favor a private college end up at a public one, and a smaller number prefer a public college and enroll in a private one. The students who wanted to attend a private college but enroll in a public one report having the most difficulty choosing where to go, Ms. Scholder said. They also are the most likely to say they did not enroll at their first-choice institution.
While many of the findings remain consistent with previous years, Ms. Scholder did point to one “perhaps beginning of a trend”—more students report being placed on one or more wait lists. In 2009, 20 percent of students were placed on wait lists, compared with 28 percent in 2011. That change is big enough to suggest that some colleges are changing their strategic use of wait lists, Ms. Scholder said.

