Category Archives: Student Recruitment

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Does Your Admissions Office Have ‘Cultural Intelligence’?

Chicago — The modern admissions office doesn’t need a good student-recruitment plan—it needs many of them. After all, what resonates with one applicant might not matter to another.

At the ACT’s Enrollment Planners Conference here on Friday, two admissions officials described how class and culture affect students’ college choices. The discussion was based on Inside the College Gates: How Class and Culture Matter in Higher Education, a recent book by Jenny M. Stuber.

Generally, upper-middle-class …

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At-Risk Students Who Fall Behind Struggle to Catch Up, Study Finds

Underachieving students in at-risk groups are less likely than other underachieving students to meet college-readiness standards four years later, according to a report released on Thursday by ACT.

The report describes the percentage of “far off track” students in at-risk categories (low-income, Hispanic, black, and special-education students, as well as those for whom English is a second language) who met college-readiness standards—based on their test scores in mathematics, reading, and scie…

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What the 6 Types of Prospective College Students Are Looking For

To maintain or increase enrollment amid overall national declines, a new report by the Parthenon Group tells colleges to go beyond students’ demographics and focus on their motivations.

Institutions recruit on the assumption that so-called traditional students (age 18 to 24) go to college to discover themselves and that adult learners (“nontraditional” students) have more career-oriented goals, says Haven Ladd, a partner at Parthenon, a consulting firm. He and another partner, Seth Reynolds,…

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Has Common App Turned Admissions Into a ‘Straitjacketed Ward of Uniformity’?

Anyone in the mood for colorful renderings of the big business built around the college-admissions process should read the lawsuit filed last week against the Common Application in a federal court in Oregon. The nonprofit group behind the ever-growing online application, a competitor asserts, “has orchestrated a sea change in the student-application process, turning a once vibrant, diverse, and highly competitive market into a straitjacketed ward of uniformity.”

The complaint was brought by Coll…

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Still Shopping for a College? This List Is for You

If this year is like the last few, the National Association for College Admission Counseling’s annual “College Openings Update” will be trotted out as one more piece of evidence that American higher education is in crisis.

The update, formerly known as the “Space Availability Survey,” is a list of colleges belonging to the association that are still accepting freshmen or transfer applicants, or both, for the fall. It was released on Tuesday and will be updated by the association, known as NACAC,…

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How ‘Undermatching’ Shapes Students’ College Experience

“Undermatching,” the phenomenon in which students enroll at less-selective colleges than their academic qualifications suggest they could have attended, is a hot topic in higher-education research. Among the topics studies have examined so far: how common undermatching is, its effect on graduation rates, and a low-cost way to change where high-achieving, low-income students apply to and enroll in college.

A paper scheduled to be presented on Friday at the American Educational Research Associatio…

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How One University Is Increasing Its International Enrollment

Denver — International students have long come to North Carolina State University for its graduate programs, where they account for about a third of the enrollment. At the undergraduate level, however, they have historically made up less than 1 percent of the student body.

The university has been working to change that pattern. During a session here on Wednesday at the American Association of Collegiate Registrars and Admissions Officers’ annual meeting, two admissions officials shared what N.C….

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The Power of Partnerships in International Admissions

Mary Baxton Photo (1) The American higher-education system is decentralized, but American colleges that want to expand their enrollments of international students don’t have to go it alone. In a guest post, Mary Baxton, an international education consultant, and Eddie West, director of international initiatives at the National Association for College Admission Counseling, describe different groups that colleges can work with. Ms. Baxton and Mr. West, who used to work together at California State University at Northr…

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How a University Overcomes the Challenges of Holistic Admissions

Denver — Fit is a big deal at Brigham Young University, where the admissions office looks for students who share its values academically, socially, and spiritually. To select those students, the university uses a holistic process that three campus officials described here on Monday during a session at the American Association for Collegiate Registrars and Admissions Officers’ annual meeting.

Each applicant’s file—stripped of its grades and test scores—is evaluated by more than one reader. Re…

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Grades Still Matter Most in Admissions

A majority of colleges attribute little or no importance to students’ race and ethnicity or first-generation status when reviewing applications, according to survey findings released on Thursday by the National Association for College Admission Counseling.

The findings, which appear in the group’s “State of College Admission 2013″ report, shed light on how various student characteristics influenced evaluations of grades, strength of curriculum, and standardized-test scores—the most important f…