Category Archives: Enrollment Management


How a University Overcomes the Challenges of Holistic Admissions

Denver — Fit is a big deal at Brigham Young University, where the admissions office looks for students who share its values academically, socially, and spiritually. To select those students, the university uses a holistic process that three campus officials described here on Monday during a session at the American Association for Collegiate Registrars and Admissions Officers’ annual meeting.

Each applicant’s file—stripped of its grades and test scores—is evaluated by more than one reader. Re…


Giving College a Welcoming Front Door

Maria-Moten-2014 (3)If the enrollment process at a community college isn’t well structured, new students are left to fend for themselves and might not know which options match their goals. In a guest post, Maria S. Moten explains how her college improved its “new-student flow.” Ms. Moten, assistant provost and dean of enrollment services at Harper College, a two-year institution in Illinois, is scheduled to present on this topic at the annual meeting this week of the American Association of Collegiate Registrars an…


Affordability Tops Annual ‘Hopes and Worries’ Survey of Applicants

Concerns about paying for college reached an all-time high among respondents to a survey released by Princeton Review Inc. on Tuesday, but 100 percent of them said a college degree would be “worth it.”

In the 2014 “College Hopes and Worries Survey,” 89 percent of respondents reported that financial aid would be “very necessary” to pay college expenses. Among those respondents, 65 percent said it would be “extremely necessary.”

Additionally, respondents’ “biggest worry” changed from previous …


Temple U. Program Will Help Students Work Fewer Hours, Graduate on Time

Graduating on time can save students a lot of money. But for cost-conscious students working their way through college, on-time graduation presents a particular challenge. The amount students can earn in a minimum-wage job covers less of tuition than it used to, and many students work long hours.

With that in mind, Temple University announced on Monday a new program that will encourage students to graduate in four years and will reduce the amount of time needy students spend on the job.

Under th…


Grades Still Matter Most in Admissions

A majority of colleges attribute little or no importance to students’ race and ethnicity or first-generation status when reviewing applications, according to survey findings released on Thursday by the National Association for College Admission Counseling.

The findings, which appear in the group’s “State of College Admission 2013″ report, shed light on how various student characteristics influenced evaluations of grades, strength of curriculum, and standardized-test scores—the most important f…


At-Risk Young Adults With Mentors Go to College at Higher Rates

At-risk young people who had a mentor aspired to attend college and enrolled at higher rates than did their peers without mentors. That’s according to a survey commissioned by the National Mentoring Partnership that was scheduled for release on Monday.

About three-quarters of at-risk young adults (ages 18 to 21) with a mentor reported that they had always planned to go to and graduate from college, compared with 56 percent of those who didn’t have a mentor.

Forty-five percent of at-risk young ad…


How to Avoid a Silent Spring

ScottSIn a guest post today, Scott Andrew Schulz shares some thoughts about the challenges facing admissions officers. Mr. Schulz is dean of enrollment at Saint Martin’s University, in Lacey, Wash.

It haunts our dreams. It makes the calmest of people hyperventilate. Seeing it in your calendar causes more anxiety than any dentist appointment might.

What is it? May 1, the judgment date for many enrollment managers, the day by which accepted applicants must send in their deposits. After May 1, colleges k…


Common App’s Competitors Are ‘Here to Help’

Over the last few decades, the Common Application has become a cornerstone of the admissions process for 517 colleges, as I describe in an article this week.

Perhaps the rise of the Common App (or something like it) was inevitable in a world where the ease of rewired consumers’ brains. Where student recruitment went national and then global. Where a scarcity of spots at super-selective colleges led more students to seek a “safety school.” And where presidents demanded more and more ap…


Leave Admissions? Maybe I’d Like to Be a Dean

starlingphoto2The ranks of high-level admissions professionals are overwhelmingly male. In a guest post today, Megan Starling, an associate director of admission at Rhodes College, lays out one reason women are less likely to be in the top jobs.

“It’s great to see you, Megan! How are things at Rhodes? How much longer do you think you’ll stay in admission?”

That line of questioning is not unfamiliar to me, even while catching up with friends at the National Association for College Admission Counseling’s annu…


Navigating a Presidential Transition

Toronto — A presidential transition can be a nervous time for a college. And given the high average age of presidents and the shorter time they now typically spend at an institution, many enrollment managers will have to go through at least one. Panelists at a session of the National Association for College Admission Counseling’s annual meeting here provided some advice on how to get through rough waters in good shape.

When a college is between presidents, long-term planning can stagnate, said I…