May 24, 2012, 4:29 pm
By Beckie Supiano

Newly Minted is a monthly series on Head Count following John Gudvangen through his first year as a financial-aid director at Wesleyan University. We’ll check in with Mr. Gudvangen as he learns the ropes of his new position and faces challenges common to his profession, as well as some unique to Wesleyan.
May
Wesleyan University is set to graduate its Class of 2012 this weekend. The university won’t give diplomas to seniors with student loans until they have completed exit counseling. But even though they get this reminder about their debt, the aid office hasn’t heard from many seniors who are worried about paying it back.
The reality of repayment may not have hit them yet, says John Gudvangen, the financial-aid director. Many graduating seniors are still unsure of what their income will be in the coming year, he says, and a good number will go right on to graduate school,…
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May 22, 2012, 5:01 pm
By Beckie Supiano
Choosing a college is a big financial decision. And in recent months the Consumer Financial Protection Bureau and even President Obama have sought to ensure that students and their families make that choice as well-informed consumers.
The National Association of Student Financial Aid Administrators, known as Nasfaa, has now released a new set of suggestions for improving financial-aid award letters, which colleges send to admitted and returning students to inform them of the grants, scholarships, and loans they are eligible for.
Consumer advocates have long complained that the award letters are confusing and difficult to compare across institutions. Mr. Obama’s college-affordability proposals, released in January, include requiring colleges to use a “financial-aid shopping sheet.”
While Nasfaa agrees that the letters should be improved, the group has opposed standardization,…
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May 17, 2012, 11:39 am
By Beckie Supiano
The U.S. Census Bureau has confirmed that minority births have surpassed the number of white births for the first time, The New York Times reported on Thursday.
This marks an expected but meaningful turning point, the Times reports: “While over all, whites will remain a majority for some time, the fact that a younger generation is being born in which minorities are the majority has broad implications for the country’s economy, its political life, and its identity.”
The shift also has implications for college enrollment. As the article explains: “A college degree has become the most important building block of success in today’s economy, but blacks and Latinos lag far behind whites in getting one. ”
The news serves as one more reminder that demographic change is coming to a campus near you.
April 25, 2012, 8:58 pm
By Joanna Chau
For some high-school students, getting good grades, taking AP courses, excelling in sports, and scoring well on the SAT is all that’s needed to get into a four-year university.
But many first-generation college students have an additional hurdle, and that’s in gaining confidence and assurance that they can pay for it. Unfortunately, many of them lack adequate information about how to pay for college and obtain financial aid. So, in turn, many perceive the tuition at a four-year university to be too costly and instead opt for a less expensive community college, even though they might want to and have the qualifications to aim higher.
Cecilia Lopez knows this all too well. She is one of four first-generation college students featured in the new documentary First Generation, a film that follows the students for three years as they pursue their dreams of attaining a college…
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April 25, 2012, 4:57 pm
By Beckie Supiano

Newly Minted is a monthly series on Head Count following John Gudvangen through his first year as a financial-aid director at Wesleyan University. We’ll check in with Mr. Gudvangen as he learns the ropes of his new position and faces challenges common to his profession, as well as some unique to Wesleyan.
April
If Wesleyan University’s need-based aid has done its job, a good number of admitted students have been pleasantly surprised to find they can afford to come to an institution that costs more than $60,000.
Hearing from such students and their families is always enjoyable for John Gudvangen, the university’s aid director, and his staff. After all, these are people who give out money for a living. They like it when the people who receive it are pleased and grateful. Still, they can’t make everyone happy.
“Our natural inclination is to help families,” Mr….
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April 24, 2012, 3:44 pm
By Beckie Supiano
Arlington, Va.—Not too long ago, Reinhardt University took a passive approach to student search. The university, located about an hour from Atlanta, would buy the names of 20,000 seniors and send each of them the same mailing: a letter, a reply card, and, if the office’s budget allowed, the same print piece that admissions representatives took on the road.
That began to change around 2006 with the help of a consultant. Julie Fleming, the director of admissions, and Lacey Satterfield, the assistant director, described on Tuesday how their process has evolved. They spoke during a session of a joint conference of the Potomac and Chesapeake Association for College Admission Counseling and the Southern Association for College Admission Counseling, held here.
Before the consultant arrived on the scene, Reinhardt had no strategy for buying names. It didn’t explore the return on…
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April 23, 2012, 8:16 pm
By Eric Hoover
Arlington, Va.—Samuel Beckett told us that “words are all we have”—a strong statement about the power of language. The words we choose matter, which is why politicians and bureaucrats so often choose vague or empty ones.
The admissions world has its own language, full of poetic terms, such as “demonstrated interest,” “need-based aid,” and “holistic review.” Don’t forget the beauty of “binding early decision” and “single-choice early action.” But how do the words admissions officers and college counselors use affect the admissions process? What can they do to reform the ills of admissionsese?
On Monday afternoon, I listened to an intriguing discussion of these questions here at the joint conference of the Potomac and Chesapeake Association for College Admission Counseling and the Southern Association for College Admission Counseling. The consensus: some words in the “admissions …
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April 23, 2012, 1:09 pm
By Eric Hoover
Arlington, Va. — Ken Kesey once gave us this thought: “To hell with facts! We need stories!”
He wasn’t talking about college admissions, but his message applies. When I go on campus tours, I often marvel at all the facts that flow from the mouths of student tour guides—names, numbers, statistics, and obligatory tallies of the library’s books. The personal stories I hear from students are often more memorable than all of that data, however. In other words, a good story can help those facts go down easier.
On Monday morning, I spoke on a panel here at a joint conference of the Potomac and Chesapeake Association for College Admission Counseling and the Southern Association for College Admission Counseling. I was joined by two admissions officers who’ve thought a lot about the importance of storytelling during the admissions process. Our message: Telling good stories can help…
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April 17, 2012, 11:23 pm
By Eric Hoover
Ohio State University at Columbus and the University of Tennessee at Knoxville will start using the Common Application this August, the organization has announced. The two state flagships are among 37 new members, raising the total to 490.
The Common Application’s membership, once dominated by private colleges, continues to grow more diverse. New members include nine public institutions, five overseas colleges, and two historically black colleges. The full list is here.
April 17, 2012, 8:57 pm
By Eric Hoover
A former admissions chief who falsified admissions statistics at Claremont McKenna College felt pressure to “maintain or increase” the SAT scores of freshman classes, but that pressure “did not exceed the norm” for senior-level administrators, according to findings of an external investigation released on Tuesday.
Richard C. Vos, the official who manipulated the data, acted alone, and none of the college’s other leaders knew of his actions, the report says. A disagreement over “admission priorities,” the report’s authors conclude, may explain his motivation for altering the numbers he presented to the college and the public. Mr. Vos could not be reached for comment on Tuesday.
In late January, Mr. Vos, then the vice president and dean of admission and financial aid, resigned after admitting that he had reported inaccurate SAT statistics for each freshman class going back to 2005….
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