March 4, 2008
The 'Kennedy' Brand
Back in December, we pointed to an Office homage created by a group of Harvard graduate students with time to kill. Their homemade sitcom, which is heavily spiced with inside jokes, imagines a merger between Harvard’s government department and Harvard’s John F. Kennedy School of Government:
That merger is still pure fiction, but the Kennedy School has now rebranded itself as the Harvard Kennedy School, with an emphasis on “Harvard” at the expense of “John F.” The school’s initials will henceforth be HKS, not KSG.
Dani Rodrik points out that Harvard tried something similar back in 1981, but it didn’t quite stick.
In 2003, The Chronicle looked at the rebranding of the University of Maryland. And in 2001, the Kennedy School published a working paper that briefly alludes to the sad tale of “New Coke.”
David Glenn | Posted on Tuesday March 4, 2008 | PermalinkComments
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My old alma mater— Simon’s Rock College— this year became Bard College at Simon’s Rock. Many alumni were upset about the change. I’m just trying to figure out I ought to change the name of the school on my CV.
— TS Mar 5, 03:11 AM #