Shop Talk: Can’t Beat ‘Em? Buy a Food Truck Yourself.

Eager to cash in on a hot urban trend, the U. of California at Riverside has bought its own $250,000, 32-foot-long food truck, which will be operated by the university’s dining services. “Food trucks allow us to lower our overall investment and maximize our versatility and location by going where the customer is, when they are there,” says a university official. “We hope to service portions of our campus which are currently under-penetrated with restaurants.” (U. of California at Riverside photo)

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