One of the biggest stories in publishing right now is the promise and direction of eReaders. In an industry starving for good news, the growth of the product is a godsend. Here’s a piece in The Wall Street Journal that cites consumer research estimating 900,000 of the devices will sell this November and December. At Amazon, the Kindle has become the top-selling product. Other sellers, notably Barnes & Noble (the Nook) and Sony (the Reader), are joining the market now, too, though delivery time is frustratingly slow. Prices for the readers have dropped, and so have prices for best-sellers available for download.
The article contains a warning, however:
“Books are having their iPod moment this holiday season. But buyer beware: It could also turn out to be an eight-track moment.”
The pace of advancement is so fast, that is, that today’s devices may appear primitive if not useless a few years hence. Furthermore, there is a “format war” developing (remember VHS vs. Beta), so that “there’s no guarantee an e-book bought from one online store will work on devices sold by a competitor.”
The rise of competition is the topic of another story, this one in eCampus News. There we learn that “Time Inc., News Corp., Conde Nast, Hearst Corp., and Meredith Corp., whose magazines include Time, Cosmopolitan, and Better Homes and Gardens, announced a joint venture on Dec. 8 to develop the format that rivals Kindle’s gray ‘electronic ink.’ It promises to emphasize visuals, retaining the distinctive look of each publication, as compared to the text-oriented Kindle.” And the appearance isn’t the only difference. More importantly, this new technology will “incorporate videos, games, and social networking, along with a classic magazine layout that can be flipped through with the touch of a finger.”
That diversity of uses is crucial to the future of such devices. So say Forrester Research analysts in this Wall Street Journal blog entry. They say that the future of the eReader is dim unless it provides multiple uses to users — not just book reading. Most consumers don’t read enough to justify buying a single-function reading device, and according to Forrester’s data, more consumers already read eBooks on mobile phones and PC’s than on eReaders,” they say. Who wants to lug around two devices when one of them will perform all the jobs you need? This is a consumer-demand question that will shake out in the coming years.
“For many people,” the piece concludes, “e-book readers raise a classic tech conundrum: Are we better off with lots of specialized devices, or just one that does everything? Amazon executives argue that there’s a market for a dedicated e-reader like the Kindle — just like there’s a market for dedicated high-end digital SLR cameras, even as smaller cameras proliferate on phones and other devices.
“Bob LiVosi, the founder of independent e-book store BooksOnBoard, said that in the long run, reading technology may be decided by what avid readers — who are mostly women — are willing to carry around. ‘A convergent device that might be tablet sized with netbook functionality, plus a phone, would seem to be a natural for the future,’ he said. ‘Three or four devices in a purse or briefcase or backpack are way too many and something’s got to give.’”
If he’s right, it means that the eReader will no longer be understood primarily as a book reader. Books will form just another part of the environment coming through the screen — I would say a progressively diminishing one.



27 Responses to The Future of E-Books
goxewu - December 15, 2009 at 7:44 am
Questions:Say you’re currently reading two books, both hardbounds (or large paperbacks), one a bestselling novel, and the other a bit of serious nonfiction, and you want to take both on a plane or train trip. Is it more inconvenient to take both books or a single e-reader with both books–and hundreds more–on it? What if you want to take four or five books?Prof. Bauerlein used to argue against reading on a screen in general. Now he’s parsing which screen. I guess that’s progress. (Note: Beta and VHS was worked out. HD and Blu-Ray was worked out. 110v and 220v was worked out.)
marzipanmouse - December 15, 2009 at 8:05 am
mgozaydin suggests that the netbook is cheaper and better for reading. There are problems with that theory: weight and battery life. My kindle runs for a week on a charge, more if I turn off wireless. My netbook runs three hours or less – I can’t get through one class without an outlet for fear it will quit on me. I’m not afraid of the keyboard: the netbook and kindle both have one. Not to mention that kindle, at least, is much easier on the eyes than a computer screen.Something that should be pointed out is the market for electronic textbooks. There is still no standardization but texts purchased online come with a six-month expiration date. Kindle texts do not (you need an actual kindle to read most kindle textbooks.)
markbauerlein - December 15, 2009 at 8:14 am
I think e-book reading is distinct from screen reading in general precisely because the first e-books are single-use tools. The points is that eReaders will evolve into multi-use tools in which book reading will play a diminishing part.
dank48 - December 15, 2009 at 8:55 am
What gets me is (a) that we haven’t gotten over our habit of trying to predict the future, despite plenty of evidence that we can’t, and (b) that we haven’t gotten over our habit of trying to tell other people what they should do, despite plenty of evidence that they don’t give a good goddam what we want them to do. People who want to read books or whatever with Kindle or whatever e-gadget will do so. People who don’t want to won’t. As P. J. O’Rourke put it in a not greatly dissimilar context, “When the automobile came along, it wasn’t felt necessary to outlaw horses.” Crystal balls don’t work. And the choices, made for whatever reasons, of millions of people who couldn’t care less what we think, will decide whether e-books are the wave of the future or filling for the dustbin of literary history. But as a side bet, I would be willing to stake a couple bucks that the e-book won’t have the endurance of the codex.
tribblek - December 15, 2009 at 9:30 am
Geeze, dank48, loosen up! First of all, people with expertise in certain fields SHOULD be looking at the big-picture trends and suggesting possible futures. It’s informed opinion, but it’s useful, because I don’t have the time to become an expert in all of the fields that I’m interested in knowing something about.Secondly: while it’s true that the usefulness of codices has been unsurpassed for nearly 1500 years, our reseves of wood pulp are dwindling. If your bet is that — starting today — electronic texts won’t have the endurance of printed texts, then you may lose your “couple bucks.”
cwinton - December 15, 2009 at 9:39 am
This is news? The advantage e-book readers present is that they use a display technology (electronic ink) that requires little power to operate, which in turn has allowed development of devices that have ergonomics for reading which are much more comfortable to live with. Think in terms of a lap top display needing to be refreshed many times each second vs. an e-book reader needing to be refreshed only when you move on to the next “page” and you will get the idea. An e-book reader will easily operate for days on end for this reason alone. There is no free lunch here. If you make the device more general purpose, it will require more power, and so need a bigger battery, with more weight and more bulk. On the other hand, the technology has lots of room for improvement … color seems to be coming, presumably allowing a more attractive background than the gray characterizing the current crop of devices. As for price, keep in mind what a lap top cost when that technology was new. As a long time user of many types of electronic devices, I admit I was quite skeptical, holding off purchase of a Kindle until its second generation version was released. It is now my preferred device for reading, although as of yet I don’t find its browse capability adequate for reference texts. It is also lousy for any kind of image, although this may be more a limit imposed by current software than technology (and which makes many Kindle newspaper or magazine subscription versions pretty iffy). The only real question is whether Kindle will hold its competitive edge, or will its particular limitations as an e-book reader allow other, similar approaches to overtake it in the market.
charlesforrest - December 15, 2009 at 9:47 am
I really like my Kindle. I really like my BlackBerry phone. I really like my iPod. I really like my small-form-factor laptop computer. I really like my desktop machine with dual monitors. I really like my digital cameras. I really like–well, I really like my books and magazines. Do I want to give anything up so I can have one device that will do all of the above? Can I even conceive of one device that offers the desired combination of utility and convenience across all these functions? I still listen to CD’s all the time, and I hear LP’s are making a comeback as a niche format. LP’s! The information environment has many niches, and each shakeout has left it enriched.
goxewu - December 15, 2009 at 2:16 pm
Is Prof. Bauerlein arguing IN FAVOR of somehow, King Cnut-like, keeping e-readers single purpose because, if they’re multi-purpose, people will use them for things other than reading Thomas Mann? Whatever happened to the conservatives’ (and Prof. Bauerlein professes himself a “social” and intellectual conservative) belief that the market should decide this sort of stuff, that people should be able to choose what they buy and to what (legal) uses they put stuff?
lisa_l_spangenberg - December 15, 2009 at 2:19 pm
I’ve been reading and producing ebooks since 1989. Some observations:1. No one has managed to equal, exceed, or duplicate what Bob Stein, Colin Holgate, Michael Cohen, Steve Riggins and The Voyager Company did in the 1990s with ebooks, and multimedia ebook cd-roms like Macbeth.2. I have no interest at all in a dedicated ebook reader; I read ebooks, in multiple formats, on my iPhone, my Palm PDA, and my laptop. I’m not willing to consider YAD (Yet Another Device).3. Ebook producers need to stop dumping text into a file and calling it an ebook. I want ebooks typeset for my screen. I want quality control; most ebook producers are shoveling text. That isn’t good enough. 4. Consumers need to stop asserting that ebooks should be cheaper because they’re cheaper to produce. This patently false; up to the point of distribution, the production costs for a well-made professionally printed book are identical to those for a well-made professionally produced ebook.5. Publishers need to get over their greed; pay authors royalties of around 40% for ebooks. And rights grabs like Random Houses current assertion that book = all forms of a book are obscene.
markbauerlein - December 15, 2009 at 2:45 pm
I am not a social conservative, goxewu.
minnesotan - December 15, 2009 at 3:06 pm
The Kindle won my heart when it started supporting pdf documents. All of the articles in my office are getting recycled!
goxewu - December 15, 2009 at 4:35 pm
Sorry, Prof. Bauerlein. It isn’t a criticism, and I thought way back somewhere, in explaining that you weren’t a political conservative, you said you were a social one. Great news out of D.C. on gay marriage, right?Anyway, to the questions: What’s the harm in devices that’ll read e-books but that’ll also do other things, such as go online, make phone calls, take photographs, etc.? Or, conversely, what’s the virtue in YAD (thanks, Ms. Spangenberg) that’ll only read e-books? Surely it can’t be that the inconvenience of doing anything else on YAD will make users–like bad kids kept in after-school study hall–nominally tend to their reading to the exclusion of everything else.Questions for Ms. Spangenberg: Shouldn’t distribution count as part of the real, total cost of a book, e- and otherwise? I mean a big part of the price I pay for a banana is getting it to the supermarket. If I could just log on to http://www.bananas.com in Panama and somehow get one through my screen, shouldn’t the price be cheaper? And, if e-books aren’t really cheaper to produce, why should author royalties for them be 40 percent, instead of what authors normally receive from the sales of hard copies? Note: Is there a hyphen in “e-books” and “e-mail”? I put one in because otherwise I pronounce them in my head as “ehbooks” and “ehmail.”
dank48 - December 15, 2009 at 4:54 pm
Lisa makes several good points, but I have to quibble with 4: “Consumers need to stop asserting that ebooks should be cheaper because they’re cheaper to produce. This patently false; up to the point of distribution, the production costs for a well-made professionally printed book are identical to those for a well-made professionally produced ebook.” This is pretty much true, but it needs clarification. The manufacturing costs (printing, binding, and so forth, which depend upon the print run, among other things) for printed books are a very significant part of the total cost. Lisa is of course right that the plant costs are the same, assuming the same amount of care goes into an e-book as into a printed book. From what I’ve seen, that’s not usually the case. Her term “shoveling” seems to me exactly right.Books can be made that way too, and they sometimes are. Even the untrained eye can recognize such books. Sadly, design, typography, and even editing are generally only noticeable when something has gone wrong–or just hasn’t been done.Btw, our “reserves” of wood pulp aren’t dwindling, because they really don’t exist. Paper manufacturers, like other wholesale consumers of trees, may not be the most environmentally pristine folks around, but they aren’t complete fools. No raw materials, no product to sell. They plant lots and lots of trees, not out of altruism but out of a desire to make Adam Smith right.
dickswain - December 15, 2009 at 5:05 pm
Ebooks raise complex issues concerning the ergonomics of reading, the proliferation of devices and platforms, the quality of texts, and the economics of publishing, sales, purchasing, and preservation. According to some sources, Amazon is willing to lose money on the sales of ebooks in the hope of making a profit on the sale of ebook readers. Publishers apparently make less money on ebooks than on print books, and, as result, some publishers are placing embargoes on sales of new ebooks. That is, in order to bolster the sales of the print version, they publish the book in print and do not permit ebook sales until a specific period of time has elapsed. The economics of ebooks varies wildly when one compares the possible profits for authors, publishers, and vendors on best sellers, text books, scholarly books, reprints, large sets of uncopyrighted books, etc.Rate of growth is only one measure. Hard data on the publication of new books is missing:-what percent of new print books are also available as ebooks at the time of publication?-what percent of new print books are embargoed in ebook format at the time of publication?-what percent of new books published are available only as ebooks?-how are these questions answered for specific academic disciplines?The sale of ebooks is said to have doubled in 2009, but it is still less than 5% of all book sales. As a reader and a librarian I see no reason to think that the rapid increase in the rate of ebook publishing will mean the end of print publishing. As a reader and an academic librarian I am happy to have huge sets of out-of-print materials available online. As a reader I like to try new technology, I like the convenience and portability of ebooks, and I am willing to purchasing multiple devices. As a librarian, it is much less easy to decide what to buy and when to buy it.As an academic librarian I am concerned that enthusiasm for technology and an incomplete understanding of all the economic and educational issues may overshadow the actual situation. There is a tendency to think of ebooks as a cheaper substitute for print books. But the cost of publishing scholarly books is more likely to lie in the cost of editing than in the costs of printing. In addition the vast majority of new scholarly books are not available as ebooks. In fact, even some of the most popular books, for example the entire Harry Potter series, are not available as ebooks. There is no rule of thumb that I can apply (in good professional conscience) to determine what proportion of the budget should go for print books and what proportion should go to ebooks. I can only make decisions on a case by case basis, recognizing that current enthusiasms may be significant, but they should not be determinative. There are many difficult questions. Here are a few: If both the ebook and the print book is available, which format should an academic library purchase if cannot afford both? If a the print copy is more expensive, is it a better for a library to purchase the print copy, regardless of current demand, on the grounds that there is more reason to think the print copy will be available and usable in 10 years? What about support for distance education? Should library support for distance education ever be limited to online resources alone? When should students be guaranteed delivery of both print books and online access to ebooks?
mystery345 - December 16, 2009 at 3:00 am
Now that Kindle has a reader for PC I use my netbook as an eReader. Unlike one of the other commenters, my netbook has about 9 hours of battery life (it is a newer model). I also have a Barns and Nobel eReader on it. Both are free for the PC. I am not sure which one I will use in the long run but since they both work and are both free for the PC…The netbook is a bit bulky but for the same price as a Kindle or a Nook why not carry around something that does it all. The netbook has been one of my best purchases.I love having access to a book at all times. I love having access to dozens of books at the same time. I love going online at 3am to purchase and instantly download a new book if I find myself without something to read. I love having free chapters to read before I purchase something I am not sure of. I love having books at a much cheaper price (especially hardcover). I love my Kindle/BN reader for PC.Going to go read a book now…
goxewu - December 16, 2009 at 7:15 am
Re #16:Most of the commenters I know have at least 9 hours of battery life, unless they don’t get their coffee in the morning.
amnirov - December 16, 2009 at 9:20 am
In many ways, the entire debate here is foolish.People who argue about the “durability” or the “8-track tape” factor of ebooks are missing the point. The vast majority of books, with the exception of a handful of copies housed in copyright libraries, face almost immediate extinction. All of those countless copies of Twilight, Harry Potter will be pulped. Very very few will survive more than a few years. Tell me how many copies of Mitchner’s Texas you’ve seen lately, or how many copies of Clavell’s King Rat? Do you really think any will thrive outside the Library of Congress in 50 years? For that matter, scan your bookshelves… when was the last time you re-read Running with Scissors or Snow Falling on Cedars or some other hugely popular but instantly forgettable book of the last decade?It doesn’t matter if ebooks are a flash in the pan. Most books are anyways, and if their corpses still adorn your bookshelves, your are merely the caretaker of a purposeless mausoleum.
dank48 - December 16, 2009 at 2:54 pm
Amnirov,In a country where about 200,000 titles are published each year, most are indeed perishable and forgettable. However, we do have a few copies of some books that have survived a long time, and in many cases they did so merely because they were on shelves somewhere protected from the weather. The books in my own “purposeless mausoleum” are not corpses so far as I’m concerned. All I need to return to them is light. Batteries neither included nor needed, and “so long as men have lips and eyes can see” what seem to you corpses are friends to me.
markbauerlein - December 16, 2009 at 4:32 pm
The problem with the devices doing more than allowing the reading of books is that they end up providing but one more way for books to lose space in the leisure hours of the young.
goxewu - December 16, 2009 at 5:10 pm
So do sunshine, footballs, girls (for boys), boys (for girls), dressing up, fishing, swimming, music, dancing, cars, etc., etc.Anyway, what’s the point? Somehow DELIBERATELY keeping electronic reading devices single-purpose to that the young who have them can do nothing but read when they turn them on? If so, who does that? The market obviously won’t, witness the evolution of the cell phone. So, a Federal law, a State law, local ordinances? How would that jibe with Prof. Bauerlein being a “small-government” conservative?Maybe somebody should invent an electronic hand-wringer. Then both sides on this weird argument could have some tech on their sides.
markbauerlein - December 16, 2009 at 9:12 pm
This is so often the assumption of folks on the left, that is, that when you argue against something you also want to put the arm of the state behind your position. Not at all. Small government conservatives believe in influencing people’s choices and values through an open marketplace of ideas and arguments. You steer people’s tastes and habits by words and illustrations, not by laws. Because I think book reading is a valuable activity, and because the reading of books is slipping by the year, we need more defenders of the practice, and it is an unfortunate circumstance that so many academics just shrug their shoulders at the trend or trivialize the whole issue with remarks such as “So do sunshine . . .”
emeiselm - December 17, 2009 at 11:39 am
I have used a netbook, a notebook, a 30″ monitor, an iPhone and now a Kindle DX. I’ve done a lot of reading on all of them. The Kindle DX is the only one that makes reading fun again. You can’t believe the difference until you use it for a bit. I know, on paper it makes no sense but it’s true. This is not to say it couldn’t use improvement in many of its functions. I wrote a review of it here:http://thedesignspace.net/MT2archives/000733.html
mbelvadi - December 17, 2009 at 11:57 am
A lot of people seem to have forgotten that the reason it took so long to get these dedicated ebook readers to market is everyone was waiting for the e-ink technology, not because of weight and battery life, but because it uses reflected light, not backlighting, and thus is supposed to significantly reduce the kind of eyestrain that a lot of experts in the 90′s said was a major reason why people shouldn’t read books on computers. Your iphone, netbook, etc. is still backlighting. Have those 1990s experts been proven wrong – is backlighting now physiologically ok for extended reading?Or have people gotten so used to having everything in their pocket/purse that suddenly no one cares about the eyestrain anymore?I ignored the experts and have been reading books on my computer for a long time now. I’ve recently noticed that I find it very hard to read a print book or magazine now, and I think it has to do with that backlighting issue – my eyes and mind have adjusted and even with good lighting I find light reflected off a dead pulped tree too dim to focus on for long periods. I wonder if anyone else is experiencing this? I tried a Kindle recently and found it, like a print book, too dim to read comfortably, ironically.
goxewu - December 17, 2009 at 12:08 pm
Prof. Bauerlein still evades the obvious question of what, exactly, to DO about this alleged damage to reading habits wreaked by electronic devices? To say that I “trivialize” the issue with such remarks as “So do sunshine…” is, in turn, to trivialize my argument. So, to reiterate:a) Lots of things take away of kids’ reading time. Why pick only on, in essence, the Internet and devices that connect to it?b) “You steer people’s tastes and habits by words and illustrations, not by laws,” begs the question, “To where do you steer them?” I was, I thought obviously, being facetious about laws. I know full well that Prof. Bauerlein, among all people, would be against any kind of legal prohibition of multi-purpose e-readers. So would any sensible person. The only other alternative is the market, isn’t it? And there, no kid with a three-digit IQ is going to stick with books-on-paper because he or she knows that, no matter how much better (physical convenience, customization of font, search capabilities, etc.) e-readers might be, there’s a responsibility on his or her part to help preserve ink-on-paper culture. And no kid with the same intelligence is going to pass on an electronic reading device that does a whole lot of other things in the bargain (connect to the Internet, make telephone calls, play music, etc.), in favor of a single-purpose e-reader because he or she knows that the temptation to do other things than read will be too great. Other than hand-wringing in the face of the inevitable (more and more people, possibly an eventual majority of college students, are going to read on a screen and not on paper; and multi-purpose electronic reading devices will win in the marketplace), and the self-satisfaction of making noble statements, I don’t think this “steer[ing] people’s tastes and habits by words and illustrations, not by laws” in the matter of electronic reading devices is going to accomplish anything at all.
markbauerlein - December 17, 2009 at 8:45 pm
Can’t people come up with another metaphor besides “hand-wringing”?I pick on digital diversions because they are the greatest threat to book reading today. TV does a lot of damage, but we’ve recognized that and TV doesn’t have the votaries and enthusiasts that Web 2.0 does. That’s why you have to engage them.Where do you steer them? To books. And you do so by pionting out the hazards of screen time.
goxewu - December 18, 2009 at 9:49 am
I’m the only “people” to invoke “hand-wringing,” so the blame is all on me. Since it’s my responsibility to come up with something else, how about “wailing,” “whining,” “baying at the moon,” “commanding the waves to roll back,” “crocodile tears” (if you think all this futile back-to-books stuff is mere posturing), “filibustering,” “crying in their beer,” “beating a dead horse,” “pounding sand in a rat hole,” “shooting himself in the foot,” “living in the past”? None is precisely on the mark but, taken together, they give you an idea of the futility of Prof. Bauerlein’s position.Prof. Bauerlein uses “steer” like President Obama uses the phrase “make sure.” Obama says something like, “We’ve got to make sure every child in America receives a decent education.” That sounds fine and dandly until you wonder how, exactly, we “make sure” that happens. Then you figure out that we cannot, in fact, “make sure” of something like that. When Prof. Bauerlein says, in effect, “We’ve got to steer students to books on paper,” you naturally wonder how, exactly, the “steering” is to work:* Laws and rules restructing the use of e-books and the worse villain, e-reading devices that connect to the Internet? No, libertarians and social conservatives wouldn’t want Big Government (or invasive Little Governments) to coerce market behavior.* Essays, op-eds, blogs, memos, etc. “pointing out the hazards of screen time”? Right, that’ll work. What’re the odds of a student saying, “I can either spend $16.95 on the hardbound-size paperback of the novel I have to read for class and add it to the tons of books I’ve already got and which I’ll have to break my back moving out of the dorm in June, or I can download it for $9.95 onto my e-reader, where I keep most of my books-for-class. Hmmm, I think I’ll go for the paperback because I well know ‘the hazards of screen time’”? Slimski to none-oh.* The same propaganda’s fallback position of, “Well, if you insist on reading on a screen, at least read on one that won’t allow you to follow a hypertext link to the Internet, or look up a book’s puzzling term on the Internet, or make a phone call to ask somebody something about the book. Just buy Yet Another Device to go with or iPhone, iPod, laptop, etc.” Right, that’ll work, too, when multipurpose e-readers hit the market.* Simply tell students, “If I find you’ve read the assigned novel on a screen instead of paper, I’ll flunk your paper on it.” I don’t think this will happen except in the darkest corners of Ludditism, but desperate professors do desperate things.
markbauerlein - December 19, 2009 at 7:31 am
“Hand-wringing” appears countless times in the digital culture literature as a label applied to skeptics. My steering would only work through option 2, adding speeches and lectures to the mix, and while the odds of impact are “slimski,” I’ve spoken to audiences of about 5,000 students and parents and teachers in the last three months. Some of them, I hope, have curbed their digital enthusiasms since.