• May 20, 2013

Tag Archives: mobile computing

April 27, 2011, 11:56 am

Farewell, Kindle. Buh-Bye, iPad.

The Asus Transformer TF101

Oh, you want one.

Yesterday’s U.S. launch of the ASUS Transformer tablet with a detachable clamshell keyboard sold out in minutes on every major online retailer (hours if you were clever and out-thought the tech crowd by actually showing up in the flesh).

Why so popular? ‘Cause Asus clued in to the fact that we produce content with our computers, not just consume it, and addressed that insight with a stable mobile-computing design that everyone else will scramble to imitate.

The Transformer is a $399 full-Internet touch tablet, running Flash, and employs the sun-beating IPS (in-plane switching) screen technology. In seconds it “transforms” into a netbook, snapping onto a lightweight keyboard ($149).

Brag alert: Last fall, I predicted this design would be the “industry standard in a couple of years.” Lenovo…

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