Tag Archives: university of phoenix

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U. of Phoenix Lectures by Clayton Christensen Redefine ‘Model Students’

Disruption models

When Clayton M. Christensen spoke to an audience of liberal-arts-college officials in New York this month about the ways “disrupters” could use the advantages of distance education to upend higher education as we know it, he made his point with an example from his own experience with the University of Phoenix.

In 2011, Phoenix asked him to deliver some 90-minute lectures on innovation and other business principles. Rather than hold them where he teaches, at Harvard Business School, Phoenix rent…

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U. of Phoenix Reboots Advertising and Rebrands in the Process

“I am a Phoenix” is no more. The once-ubiquitous TV commercials touting student and faculty pride in the University of Phoenix have been replaced by a new ad campaign that its marketers hope will “project a hopeful, positive message for America.” It’s also designed to lay the ground for what one university executive called “a massive repositioning” of the institution.

The new ad push is hardly surprising. As The Chronicle reported this week, Phoenix and just about every other major for-profit co…