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Georgia Tech’s Walmart Will Be More Shoe Box Than Big Box

The first Walmart on Campus opened two years ago at the University of Arkansas at Fayetteville, just down the road from the company’s headquarters in Bentonville, Ark. (Photo courtesy Todd Gill, Fayetteville Flyer)

The retail giant Walmart plans to open its smallest store in the United States—just 2,500 square feet—this spring on the campus of the Georgia Institute of Technology, in Atlanta.

The store, which will replace a barbecue restaurant on the university’s Tech Square, will be the company’s second Walmart on Campus. The first opened in 2011 at the University of Arkansas at Fayetteville, where some students affectionately call it “Smallmart.” That store, which measures 3,500 square feet, includes a pharmacy and prescription-drug-delivery service to students and nonstudents alike.

“Walmart on Campus is a test format that focuses on pharmacy, basic grocery, health and beauty aids, and general merchandise products,” said Steven V. Restivo, a Walmart spokesman, in an e-mail response to questions.

Walmart, which is best known for its Supercenters, has been moving into the smaller-store market over the past couple of years. It operates about 230 Walmart Neighborhood Markets, which average about 40,000 square feet, and 12 Walmart Express stores, which average about 15,000 square feet.

The Walmart on Campus stores, Mr. Restivo said, offer access to Walmart’s $4 generic prescription program and accept most insurance plans. The stores also offer in-store check cashing and bill paying.

The Fayetteville store is staffed by a pharmacist and at least one clerk. One fixture of Walmart stores it doesn’t have: a greeter.

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