= Premium Content

  • Monday, May 28, 2012

Previous

Next

Why Misleading Google Ads Matter—and What Colleges Can Do About Them

August 5, 2011, 3:32 pm

By Brad Wolverton

Plenty of students start their college search online, so a recent rise in deceptive search-engine advertising isn’t something to be taken lightly. Josh Keller, a Chronicle reporter, explains what colleges can do to protect their names online.

Read Josh’s story: Colleges Fight Google Ads That Reroute Prospective Students
Download this recording: MP3 Version

This entry was posted in Episodes. Bookmark the permalink.

  • Print
  • Comment
  • http://www.facebook.com/Brianmathews Brian Mathews

    Cassandra, go for it! I’d be happy to talk about applying it to your campus after ALA.

  • http://profiles.google.com/waltcrawford Walt Crawford

    Not about this post but about your new address in general: The RSS feed is collapsing all the text into one undifferentiated paragraph. It’s a little disconcerting and interferes considerably with readability. You might suggest to the CHE powers that be that this is inappropriate.

Copyright 2012. All rights reserved.