Tag Archives: social media

May 10, 2011, 9:23 am

Using Students to Manage the Social Streams; or How to Use Social Media to Engage Students; or What We’re Trying Next w/ SoMe

Ah yes, social media. It’s been awhile since I’ve posted on this topic—a favorite one of regular readers. So what’s new? Well, I’m trying a different approach this upcoming fiscal year. The story goes like this…

A few librarians and myself oversee our social media presence, but honestly, it has not been a priority and minimal effort at best. The main reason is that there are simply too many other things going on—but a secondary reason might be our questions on impact and return on investment (in terms of effort.)

I decided to punt the rest of this year and to start fresh in the summer. Meanwhile, I noticed that the UCSB Recreational Center is very active, particularly with Facebook. They were extremely organized and consistently pushing out a variety of content. I dug into it and found that they hired a student to manage their social media–  a digital outreach…

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