Tag Archives: library pride

December 16, 2010, 12:02 pm

The Steps (or Pathway) to Pride: the ultimate goal of library outreach

This is another concept from my whiteboard sessions:

Steps_notes

When I talk about outreach and marketing and related promotional matters— people often think that I am working just to drive up business… increase volume. That's not always the case… or rather, that's not the sole purpose. Our reference librarians would probably be upset if I brought in 10,000 more questions a year. Our reserves staff probably couldn't handle a doubling of materials from faculty.

 

My goal is not to just increase usage, but rather, to see it as a step toward a larger purpose. It's not to help patrons become better users of the library. Nor is it to design a satisfying library experience. Ultimately… my goal… right now… is to build pride in the library. Building a brand.
 

Library Spirit?
It's bowl season and there is all this mounting school pride channeled via football teams (UCF upsets UGA, you read it…

Read More