June 5, 2014, 5:44 pm
I’ve been thinking about the phrase organizational imprinting a lot. The idea goes that organizations are formed around the economic, political, social, and technological realities of their time and that it is challenging to move on from the starting premise. It’s another way of saying “but we’ve always done it this way.”
This imprinting concept appears frequently in the retail literature: “the lens through which an organization views the world can be so badly obscured by its founding context that the organization becomes unable to change.”
Doug Stephens (consumer futurist) offers these examples:
- Best Buy, founded in a world without the Internet, struggles today to find relevance now that online retail is ubiquitous and product selection has been redefined.
- Blockbuster video was born during a time without streaming digital content, and became victim of web-based…
April 9, 2014, 4:56 pm
I’m serving on a “Student Experience Task Force”— which among other things is exploring the relationship between residence halls, classrooms, laboratories, dining facilities, student centers, libraries, gyms, and outdoor spaces across my campus—with an eye toward long-term strategies. This is a yearlong process.
Our first assignment was to “free think” one possibility twenty to thirty years from now. These ideas were not expected to be grounded in reality— but to intentionally be provocative, disruptive, or transformative.
Virginia Tech: Burchard Hall. A desk for every student
Mine was to do away with classrooms. Instead of lecture halls I would give every student their own desk or workbench—similar to what you find in architecture departments. There is an amazing community that forms around…
February 25, 2014, 1:39 pm
From time to time I receive faculty feedback that surprises me. There is a contrasting view that occasionally emerges around the notion that learning should be hard: specifically that the process of identifying and locating information sources should be difficult. I’ve encountered this everywhere I’ve worked. We’ve even been called out for making things “too easy for students.”
Our reference and instruction program exists for the purpose of helping people navigate resources and making it easier for them to do research. Our web tools, such as link-resolvers, subject guides, tutorials, and discovery-layers are intended to get people to the content they want as efficiently and seamlessly as possible. I mean, come on, “save the time of the reader” is baked into our DNA. Libraries exist to help make people’s lives easier/better.
Most of the librarians I know believe in…
January 14, 2014, 7:45 pm
Our spring semester begins next week. It’s always a shock to the system when the students return to campus. This is especially exaggerated in a small town like Blacksburg where they account for over half of the population.
I have several blog posts in the pipeline, but today I wanted to tie a few loose ends together.
MOOCs & NASA
There is a commentary in the Chronicle today about MOOCs. This sums it up:
“Instead of 2014 being the year when talk of disruption in higher education ends, why not make it the year when pioneering ideas converge?”
The MOOC narrative has changed so rapidly. The Hype Cycle piece combined with Fast Company’s bubble bursting piece has taken us from 2013 being The Year of the MOOC to the death of the MOOC in twelve short months.
I’m very curious to see what happens next. This topic came up at a recent ASERL meeting and there were two…
October 28, 2013, 3:36 pm
I’ve been eager to share this one. It was wrapped up in August and I’ve been sitting on it since the semester started. I recently got the “OK” from Elsevier and just put the final visuals together this weekend. There are a number of interesting stories in here– I’ll leave it at that:
“Academic libraries are encountering a critical inflection point. In our case it isn’t a single technology that is disrupting our established system, but a barrage of advancements in publishing, pedagogy, and user preferences. The landscape is shifting around us, and the future of scholarship requires us to develop new skills, design new environments, and deliver new service capacities. In short, we need new operating models.” Read the pre-print.
This is the draft version that I submitted to the editors. The final (authoritative) copy will be out in January 2014 in the Journal of Academic…
August 21, 2013, 3:43 pm
Yesterday’s post resonated with people. There seems to be a lot of focus on the importance of the “proper” way to do research—and the proper tools. That’s how much of our current value is delivered so I completely understand the concern and passion.
Obviously the case I described is just one example and things may be different for you, but in this instance the interfaces we offer were not effective for simple keyword searching.
Here is an example. Forget about limiters, options, date ranges, licensing, access, etc. I know those are important and distinguishing features, but let’s leave those out of the conversation. Right now I’m interested purely in keyword-based results. Let’s test some algorithms!
Let’s say you’re researching Woodstock and that you need to find articles from the New York Times that were published while the concert what happening. You…
August 20, 2013, 5:56 pm
I had an interesting conversation with a faculty member last week that went something like this: “Brian, I want you to know that it’s getting harder for me to get students to use the library— especially the databases— anything beyond three clicks is just too many.”
In some disciplines this would not really shock me, but it was a historian. This is someone who is passionate about the library. This is someone who advocates for primary resources and through research. This is someone—who from what I can tell—is a very sophisticated database user.
If our super users are frustrated with database interfaces – what does that mean? Many of us spend a lot of time promoting library resources to students, but if faculty stop encouraging (or requiring) usage—what then?
The assignment is actually straightforward. Explore historical events by comparing coverage…
August 6, 2013, 8:01 pm
One of the things I enjoyed at UCSB was co-leading the common book program. That effort wasn’t just focused on freshmen, but was open to everyone. We worked really hard to embed the book and theme across many courses and disciplines. We also worked with the local community college and public library – striving for it to be a community-wide / county-wide experience each year
I’ve been considering the program here at Virginia Tech and using some good lateral thinking, I’m wondering how might we try something different? Or: what does a common book program look like without a book?
When you look at the goals (build a sense of community, encourage intellectual engagement, stimulate critical thinking, connect to VT values) it seems possible to do this in other ways. The book is really just a starting point. It gives students and instructors a common framework, but …