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October 25, 2011, 10:23 pm
Brand Portfolio for an Academic Library
Since text is dead I’ll just load the media:
Thanks to Dottie Hunt & Steven Bell for the conversations that helped shape these ideas. Joseph Michelli (via Bell) turned me on to the whole transformation thing.
Maybe someday I’ll turn this into an additional chapter. (Second Edition?)
The Chronicle Blog Network, a digital salon sponsored by The Chronicle of Higher Education, features leading bloggers from all corners of academe. Content is not edited, solicited, or necessarily endorsed by The Chronicle. More on the Network...
is Associate Dean for Learning & Outreach at Virginia Tech. This blog is about designing better user experiences and the pursuit of use-sensitive libraries.
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In his new book, Brian Mathews speaks directly to the academic library practitioner. The guiding principle, that marketing should focus on the lifestyle of the user, showcases how the library fits within the daily life of students.
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