A Branded House or a House of Brands? a conceptual brand portfolio framework

October 25, 2011, 10:23 pm

Brand Portfolio for an Academic Library


Since text is dead I’ll just load the media:

Thanks to Dottie Hunt & Steven Bell for the conversations that helped shape these ideas. Joseph Michelli (via Bell) turned me on to the whole transformation thing.

Maybe someday I’ll turn this into an additional chapter. (Second Edition?)


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