Sell the Sizzle

August 16, 2006, 2:48 pm

In marketing they say sell the sizzle, not the steak. I’m trying to incorporate that into my presentations. Our semester opens on Monday so it’s that crazy of the year again. I uploaded a ‘sizzle’ sample to show my approach. This is the first few minutes of a talk I gave to undergraduate students last week.

My objective was to show the library as a dynamic place. Every library has something unique, something interesting, something most students don’t know about—show it! Don’t go right into all the boring stuff like books and journals and policies— there is plenty of time for that later. Have some fun. Surprise them! Build some intrigue. I hope that this approach wins me some creditability and that they might actually tune in for the rest of the talk.

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