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Brian Mathews
is Associate Dean for Learning & Outreach at Virginia Tech. This blog is about designing better user experiences and the pursuit of use-sensitive libraries.
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In his new book, Brian Mathews speaks directly to the academic library practitioner. The guiding principle, that marketing should focus on the lifestyle of the user, showcases how the library fits within the daily life of students.
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Desk slow? check out the annoyed librarian
June 6, 2006, 8:18 am
By Brian Mathews
Great post from my new favorite blog: The Annoyed Librarian. Takes the ubiquitous model to a whole new extreme! It cracks me up, especially the Journal of Soup Marketing and the 69,300,000 google hits hits via smart phone. Seriously, great stuff!
There is another excellent post on library fads:
The Annoyed Librarian is refreshing! Leslie Burger should offer an American Libraries column asap!
Also check out: A Librarian’s Guide to Etiquette