The cost of living is going up:
We are writing to provide you advance notice that the price of your [Amazon] Prime membership will be increasing. The annual rate will be $99 when your membership renews on July 14, 2014.
Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.
Urk. Amazon Prime (free second day delivery) is, of course, a luxury, not a necessity, but it’s saved me more times than I can count around the holidays, birthdays, and when I’ve forgotten to order the class book ahead of time.
Historical connection: amazing how quickly some things become valuable (cell phones, Amazon Prime) and how quickly some things disappear (my VCR programming skills will never be useful again).
Disclaimer: I’m not getting paid for this.