Heck, since I’m on that topic, I’ll pick on the New York Times.
Now comes the hard part: Can movie studios, mired in a steep box-office slump, keep the momentum going?
Between the first weekend in May and Labor Day, a period that typically accounts for 40 percent of annual movie ticket sales, Hollywood rapidly parades its biggest floats — loud, visual-effects-laden behemoths like the coming “Man of Steel” and “Lone Ranger” that cost $200 million (or more) to make and $150 million to market globally.
I note that May to September is a four-month stretch, i.e. roughly 33% of the year. Getting 40% of revenue in 33% of the year hardly strikes me as hugely disproportionate. Certainly, it’s substantial, but not really worthy of the “tent-pole” treatment that summer gets in the movie industry, yet the Times reports the figure breathlessly and with grave import.