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More powerful than memory alone.

July 1, 2009, 10:02 am

koda

Ars Technica has a post summarizing Kodak’s decision to end sales of Kodachrome after 74 years because, basically, “not enough people are shooting KODACHROME for us to continue offering it.” In 1935 the film offered casual photographers the ability to take snapshots in color—to indulge that “twinge in your heart more powerful than memory alone,” as Don Draper says; it “takes us to a place where we ache to go again.”

(AMC has Don’s slides and you can see the pitch on YouTube.)

shasta

And of course you can search Flickr for “Kodachrome”, and probably you have resources of your own….

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