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May 20, 2009, 02:00 AM ET
Professor Wins Title for Oddest Title
A professor of management science at the French business school Insead has captured the prize for Oddest Book Title of the Year, given by Bookseller magazine.
Britain’s Guardian newspaper reports that Philip M. Parker received the Diagram prize for his book, The 2009-2014 World Outlook for 60-Milligram Containers of Fromage Frais.
Mr. Parker, the paper reports, has “written” more than 200,000 books with the help of a machine that searches the Internet and databases, eliminating or reducing “the costs associated with human labour, such as authors, editors, graphic artists, data analysts, translators, distributors and marketing personnel.”
Second and third places went to Baboon Metaphysics and Curbside Consultation of the Colon.
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