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September 04, 2007, 03:51 PM ET

On the Web, College Football Coaches Pull Out All the Stops

What makes a great college football coach? Motivation skill, perhaps, or tactical brilliance? Those are great traits, writes Peter Kerasotis of Florida Today, but there’s another criterion to consider: experience in HTML.

College coaches, Mr. Kerasotis writes, are developing ever-slicker Web sites — or, to put it more accurately, they’re asking Webmasters to build fancy sites for them. The site for Urban Meyer, the head coach of the University of Florida’s national-champion team, might take the cake: A Gator helmet held aloft and the words “THIS IS GATOR COUNTRY” greets you when you go to CoachUrbanMeyer.com. Move your cursor over the helmet and it divides and the Gator logo appears accompanied by a menacing growl and the theme music to “Jaws.” Along the bottom of the Web site a ticker rolls by. One day, it might be stats from Florida’s most recent game. Another day, it might be which Florida players went where in the NFL draft.

If your institution’s football program is fortunate enough to have a big-name coach, there are a couple of good reasons to start buying up domain names. For one thing, coaches’ Web sites can be valuable recruiting tools. For another, they can bring in a decent amount of money: Much of the material on the Web site of Steve Spurrier, the head coach of the University of South Carolina’s football team, is available only to subscribers who pay a $99 annual fee. —Brock Read

Categories: Gadgets

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