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December 17, 2007, 07:15 AM ET
Indiana U. Goes High-Def
Sony Electronics and Indiana University have just signed an agreement giving the university discounts on items like high-definition televisions, and giving the company access to the institution to explore the uses of their technology in the social and professional lives of professors and students.
Indiana gets HD equipment for its public-television station and its school of music, Brad Wheeler, vice president for information technology, told The Chronicle. “But that’s just the start,” he said. “There are opportunities to explore new technologies like 3-D video and animation, and new communication tools for faculty and students.”
Sony is interested in the role that electronics—computers, audio, video—play in social life on the campus. Its interest in user behavior has not always been benign: Sony’s music group was caught this year hiding code on some music CDs to track users’ listening habits. But the deal with Indiana “sets up mechanisms for institutional review boards and privacy policies for any new project,” said Mr. Wheeler. “Now we can be more nimble and evaluate and move ahead.”—Josh Fischman
Categories: Gadgets, Leadership
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