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September 16, 2009, 02:00 PM ET
Harvard Students Start Online Magazine for College Women
Move aside, Cosmo.
Three students at Harvard University have created an online magazine, Her Campus, for female college students, hoping to fill what they see as a gap in the crowded world of women's magazines.
Its content, written by college students, covers topics like style, love and health. A column written by two students at the University of Pennsylvania, for example, promises to help readers decode cryptic texts sent by men. Another article offers readers tips on dealing with being "sexiled" from their shared dorm rooms.
“There really isn’t any media that targets college women directly,” said Stephanie Kaplan, co-founder and a Harvard senior, adding that magazines college students usually read, such as Seventeen or Glamour, don’t address life on campus.
About 20 students contribute to the site, and two companies currently advertise on it.
The founders, who met while working at an online fashion magazine at Harvard, also plan to add sites with content specific to individual colleges and universities.
Each day on Wired Campus, The Chronicle's technology reporters highlight key IT developments and put them in perspective.
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