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April 03, 2006, 03:17 PM ET
Digital and Durable
Six movie studios have announced that they will let Internet users pay to download films and keep them permanently, sending a signal that the film industry may be starting to rethink its stance on digital content.
The digital films -- a collection of recent releases and popular older titles -- will be sold by Movielink and CinemaNow, a pair of online retailers. (Those companies had previously offered titles that could be viewed for only a 24-hour period.)
The long-term downloads may sound like a promising idea, but it is unlikely that movie buffs, let alone college students, will be lining up to look for their favorite films. New releases will cost between $20 and $30 to download, and older titles will sell for at least $10. Those prices are too steep to arouse much interest, some analysts say. (The New York Times)
Categories: Campus-Piracy, Company-Watch
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