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May 05, 2008, 12:08 PM ET
Computing Group Strives to Get Teenagers Into Computer Careers
The WGBH Educational Foundation and the Association for Computing Machinery are launching a marketing campaign aimed at encouraging college-bound high-school students to pursue careers in computer science. The two-year project, called New Image for Computing, is particularly focused on encouraging Latina girls and African-American boys to get into the field.
The two-year project will use thousands of computer scientists, as well as parents, teachers, and counselors to spread the word that computer scientists work in a variety of settings, not just technology companies. The campaign also seeks to dispel the stereotype that computer scientists are loners and that the acumen required to tackle the field is too daunting.
The project has received a $853,723-grant from the National Science Foundation. The WGBH foundation is an offshoot of WGBH, public television’s Boston affiliate. The Association for Computing Machinery represents computer scientists in academe, industry, and government. —Andrea L. Foster
Categories: Student-Life
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