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October 09, 2008, 03:50 PM ET

Apple's iPhone Takes Lead in Reader Race

According to Forbes, Apple’s iPhone is now a more popular e-book reader than Amazon.com’s Kindle. And the iPhone may just be getting warmed up.

A free application called Stanza — designed by a company called Lexcycle and made available through Apple’s iPhone App Store — has been downloaded 395,000 times since it was released in July. That’s already enough to outpace the 380,000 Kindles that are expected to sell this year, according to Forbes. But the rate of Stanza downloads is steadily increasing, so the iPhone e-readers could be far more common than Kindle users by the end of 2008.

Next up for Lexcycle is a plan to expand the iPhone library, which as of now only contains books in the public domain. The Kindle, by contrast, offers more than 180,000 titles, including new releases. —David DeBolt

Categories: Gadgets, Company-Watch

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