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November 14, 2007, 02:09 PM ET
Adult Learners Find Some College Web Sites Wanting
Before they choose to enroll in continuing-education courses, adult learners spend plenty of time perusing college Web sites, looking for the right fit. But those prospective students don’t always like what they see, says a report from Eduventures.
The college consulting firm surveyed more than 500 adults who were considering taking classes. Most said the sites they visited were at least somewhat helpful, but many said the college sites were difficult to search or skimpy on useful content.
For example, more than nine out of 10 prospective students visited continuing-education Web sites to figure out how much courses will cost, the study found. But only 59 percent said the sites spelled out pricing plans clearly and comprehensively. Colleges that do make that information easily accessible, it would seem, are getting a leg up on their competition. —Brock Read
Categories: Leadership, Company-Watch
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