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March 14, 2006, 12:51 PM ET
Accepted by iTunes
Pity the poor college acceptance letter. Sure, it's timeless and classy, but it's slowly losing ground to its more convenient little sibling, the e-mail announcement. And now, thanks to an odd new plan at Fitchburg State College, the old-fashioned letter will also have to compete with the academic world's tech obsession du jour -- the podcast.
This month, more than 1,000 students accepted to the college will receive e-mail messages that direct them to iTunes, Apple's popular music store. There, the students will find a podcast in which Robert V. Antonucci, the college's president, lets them know that they've made the cut.
Will building iTunes into the college acceptance process convince students that Fitchburg State is speaking their language, or will it just annoy them? Pamela McCafferty, the college's dean of enrollment management, is banking on the former. The project, she says, is intended to demonstrate the college's commitment to technology: "It isn't just about the latest flavor, and it's not about flash."
Categories: Student-Life, Leadership
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