Data-Analysis Programs That Help Retain Students Are Gaining Traction at Colleges

Data-Analysis Programs That Help Retain Students  Are Gaining Traction at Colleges 1

Darren Hauck for The Chronicle

A program that uses predictive analytics at the U. of Wisconsin at Oshkosh helped Callie Blakey, a first-generation student, improve her study habits during her freshman year. She’s now a junior active in several honor societies.

Neither of Callie S. Blakey’s parents has a bachelor’s degree, and when she set off to the University of Wisconsin at Oshkosh, a couple of hours from home, she worried about how she’d do. But a program there was set up to make sure she wouldn’t fail.

That first year, Ms. Blakey and her classmates took three surveys through EBI MAP-Works, a retention-and-success program that uses predictive analytics to identify at-risk students. A counselor in Student Support